Offset Quality Color Printing of New Everest Printer Expected to Open Significant Market Opportunities Business Editors/High-Tech Writers MINNEAPOLIS--(BUSINESS WIRE)--May 14, 2001--Rimage Corporation (Nasdaq:RIMG) today announced that it will unveil to its North American distributors on May 15 its new Everest(TM) color printer, based on breakthrough printing technology that enables the Everest to provide offset quality, photo-realistic printing on the surface of CD-R and DVD-R discs. The Company will unveil its Everest printer to overseas distributors later this week. The Everest printer has important advantages over conventional color printers utilizing thermal or ink jet printing technologies, neither of which can simultaneously achieve photo-realism and print durability. The Everest's color printing exceeds magazine print quality, enabling it to accurately reproduce color disc surface photos and other complex graphics. Everest print quality is robust, durable and fade-resistant, and it operates at high production rates for on-demand printing. Bernard P. Aldrich, president and chief executive officer, commented: "We developed the Everest printer in response to the expressed need of many of our publishing markets for a color surface printer that could produce offset quality, photo-realistic CD-R/DVD-R disc labels on a customized, on-demand basis. Integrated into a new line of Producer II publishing systems, the Everest printer is being targeted initially at providers of retail software; the digital photography market, particularly professional photo labs involved with wedding and other special event photography; small and mid-sized music recording studios; and service bureaus. We believe Everest's unique capabilities fill a definite need in these areas, making us optimistic about our ability to strengthen Rimage's overall market position." The Company said it has collaborated with ALPS Electric Co., Ltd., a major Japanese electronics company, for more than a year in developing a color surface printer based on ALPS' variable-dot MicroDry(TM) printing technology. Rimage adapted this technology to the demands of CD-R/DVD-R printing, resulting in an innovative new thermal re-transfer printing process. Various patents are pending on the Everest printer, which will be manufactured exclusively for Rimage by ALPS. Market introduction initiatives and stocking the Company's worldwide distribution system will occur over the next few months. Based on this roll-out schedule, volume sales of the Everest-equipped Producer II CD-R/DVD-R publishing line are not anticipated until later this year. About Rimage Rimage Corporation is the world's leading provider of integrated CD-R (recordable) publishing systems, required for producing discs with customized digital content on an on-demand basis. Rimage's publishing systems, which span the range from high to low CD-R production volumes, incorporate robotics, software and advanced printing technology for disc labeling. These integrated systems are backed by global service, support and training, enabling Rimage to provide its customers with a complete CD-R publishing solution. Rimage is focusing its CD-R publishing solutions on a set of vertical markets with special needs for customized, on-demand digital information: digital photography, banking and finance, business offices and medical imaging. The information in this press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. A number of factors could cause actual results or developments to differ materially from Rimage's assumptions and expectations, including but not limited to: market acceptance of the new Everest printer, potential difficulties related to the manufacturing ramp-up of the Everest printer by its ALPS partner, market conditions in the computer data storage market, competitive products and changes in technology, and other factors set forth in the Company's filings with the Securities and Exchange Commission.
Rimage Unveils Breakthrough CD-R/DVD-R Color Surface Printer;
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