Sustainable Business Practices
Sustainable Business Institute Grants First Seal of Sustainability
SAN JOSE, Calif., March 6 /PRNewswire/ -- The Sustainable Business
Institute (SBI) today named the first recipients of the SBI Seal of
Sustainability at its annual conference. General Motors (GM), Puroast(R)
Coffee Co., Inc., and Novozymes Biotech were awarded the Seal for their
companies' leadership in environmentally and socially responsible practices.
The recipients were announced at the Fourth Annual SBI CEO Forum that also
addressed emerging technologies for sustainable energy systems and the
relationship between financial performance and sustainable performance.
"All three Seal recipients have several traits in common: progressive
management practices, attention to the environmental effect of their business
practices, and a concern for their employees, customers and the communities in
which they operate," stated Jessica Fullmer, executive director of the
Sustainable Business Institute, located in San Jose, Calif. "We proudly
recognize them and encourage other companies to join them in earning the
prestigious Seal of Sustainability."
General Motors earned the SBI Seal of Sustainability for its commitment to
reducing waste and pollutants, conserving resources, and using recycled
materials at every stage of the product life cycle. Total life cycle thinking
in the design, manufacture, use, and disposal of GM vehicles positively
affects product programs and enables GM to balance the economic,
environmental, and social consequences of decisions. This process has been
used in vehicles such as full-size trucks, sport utility vehicles and the
One example of GM's progressive approach to community reinvestment is its
GM Volunteer PLU$, a new global volunteerism program that recognizes and
rewards employees for the time they spend volunteering with charities in their
communities. The program also allows employees to direct a monetary gift from
the GM Foundation to local charities where they volunteer.
"General Motors' environment and energy team worldwide appreciates the
recognition by the Sustainable Business Institute, a California-based
organization, for our ongoing work on sustainable development and
environmental stewardship," said Dennis R. Minano, GM vice president,
environment & energy and chief environmental officer. "It is a framework we
have been using for some time. At GM, sustainability is a systems approach
that integrates environmental, social and economic objectives into both daily
business and future planning activities. We recognize that only if these
objectives are thoughtfully considered and balanced within our organization
will we be able to reach our vision of being the world leader in
transportation products and related services."
SBI selected Novozymes Biotech, Inc. for its development of
environmentally responsible technologies for the bio-industrial enzyme
industry. As a wholly owned research and development subsidiary of Novozymes
A/S (Bagsvaerd, Denmark), the Davis, Calif. company conducted research for
enzymes such as Suberase(TM), an enzyme that offers a natural process for
removing the taint material in wine bottle corks; Baysolex(TM), an enzyme for
use in bleaching textile dyes that eliminates the need for hydrogen peroxide,
sodium hypochlorite and water rinsing; and many others beneficial to the
In addition, Novozymes Biotech is a partner with the U.S. government and
other industrial companies to reduce reliance on non-renewable resources.
"We are proud to participate in the US Bio-based Products and Bio-energy
Initiative whose goal is to triple the use of bio-based products and bio-
energy in the next decade. The result will be billions of dollars in new
income for farmers and reduction of greenhouse gas emissions by tens of
millions of tons," stated Glenn E. Nedwin, Ph.D., president of Novozymes
Biotech, Inc. SBI commends this action that results in both economic gains
and environmental gains for the company.
Puroast(R) Coffee Co., Inc. received the SBI Seal because of its use of
alternative energy technology and its use of an old world method of roasting
to bring back the "purest" form of coffee roasting. Sawdust pellets fuel the
roasting process, rather than fossil fuels, which are used in most other
The California Air Resources Board and other agencies recognize
Puroast's(R) custom-designed roasting process as "environmentally friendly"
because the process is essentially pollution-free. There is no net increase
in atmospheric CO2 because it uses fuel derived from the biosphere that
recycles carbon. With sawdust now one-tenth the price of natural gas, this
practice actually saves Puroast(R) money.
SBI also recognized Puroast(R) for its concern for its customers' health.
"We at Puroast(R) want our customers to be healthy and believe our coffee is
the healthiest coffee in the U.S.," stated President Kerry Sachs. Chemical
data, produced by the University of California, Davis shows Puroast(R) Coffee
contains over 40% lower amounts of diCQA, a substance known to cause acid
response in those consumers suffering from acid reflux. It is estimated that
up to 25% of adult beverage consumers suffer from this problem.
The Sustainable Business Institute's Seal of Sustainability honors those
businesses and business leaders throughout the world who have proposed or
implemented noteworthy sustainable business practices. By "sustainable," SBI
refers to those actions that in some way enhance ecosystem health or reduce
resource consumption, while meeting the broader expectations of society.
Businesses may apply for the Seal at any time. In the future, Seal recipients
will be announced periodically throughout the year.
Sustainable Business Institute -- a non-profit organization, based in San
Jose, Calif., was founded by business leaders to support and promote the
concept of sustainability as a means of achieving great efficiencies and
profitability. www.sustainablebusiness.org Phone: 408-354-4604
SOURCE Sustainable Business Institute
-0- 03/06/2001 P
/CONTACT: Sharon Sarris of Sustainable Business Institute, 831-688-7900,
cell, 831-325-7900, firstname.lastname@example.org /
/Web site: http://gm.com/company/gmability /
/Web site: http://gm.com/company/corp_info/sustainability /
/Web site: http://www.novozymesbiotech.com /
/Web site: http://www.novozymes.com /
/Web site: http://www.novo.com /
/Web site: http://www.puroast.com /
/Web site: http://media.gm.com /
/Web site: http://www.SustainableBusiness.org /
CO: Sustainable Business Institute; General Motors Corporation; Novozymes
Biotech, Inc.; Puroast Coffee Co., Inc.
ST: California, Michigan
IN: ENV FOD BIO AUT
SU: AWD NFP
-0- Mar/06/2001 16:59 GMT
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