iWon Teams With Be Free, Inc. to Launch Performance-Based

 Affiliate Marketing Program  
Business/Technology Editors  
MARLBOROUGH, Mass.--(BUSINESS WIRE)--November 13, 2000--  
Portal iWon to Extend Brand Reach Across the Web & Drive Traffic  
to Its Award Winning Search, Top News, & Local Content  
through Affiliate Program  
Be Free, Inc. (Nasdaq: BFRE), the leading provider of hosted 
online marketing services, including affiliate marketing and 
personalization, today announced that it has partnered with leading 
destination portal iWon. Utilizing Be Free's full-service affiliate 
marketing solution, iWon has developed and launched The iWon Affiliate 
Network, a performance-based affiliate marketing program.  
Through the program, iWon provides approved affiliate partners 
with easy-to-generate and compelling promotional links to place on 
their own web sites. These link visitors from affiliate sites to 
iWon.com, where users can search the Web, check email, go shopping, 
read the news, or perform other regular Internet activities, all while 
earning entries toward iWon's daily, weekly, monthly and annual 
prizes. For each click generated through a link on an affiliate 
partner's site, iWon will provide that affiliate partner with a 
commission. Companies interested in becoming an iWon affiliate partner 
can find more information at 
"iWon is the fifth most highly-trafficked site on the Internet and 
attracts one out of every eight people visiting the Web," said Bill 
Daugherty, founder and co-CEO at iWon. "By linking to iWon, affiliate 
partners will be offering their users access to the best search on the 
Web, robust content and the chance to win $10 million - hence our tag 
line `why wouldn't you?'."  
"Affiliate sites look to partner with the most reputable and 
compelling partners available," said Gordon Hoffstein, chairman and 
CEO of Be Free, Inc. "iWon has won the loyalty of consumers across the 
Web by providing a one-stop-shop of useful Internet tools and quality 
information coupled with entertaining contests and prizes. Affiliates 
who choose to partner with iWon will have confidence that they are 
referring their visitors to a quality site."  
About Performance-based Affiliate Marketing  
Performance marketing allows online marketers, like iWon, to 
increase sales, drive traffic, generate qualified leads and extend 
brand reach through relationships with online selling partners--or 
affiliates. These performance partners provide meaningful context for 
a marketer's link and allow the marketer to target consumers with 
particular interests, knowledge and spending habits, while paying only 
for the performance of their promotions. By paying only for results, 
marketers lower their customer acquisition costs and increase the 
power of their marketing budgets. Be Free offers a truly 
customer-focused approach to performance-based affiliate marketing, 
offering an entire suite of affiliate marketing services, from 
scaleable infrastructure and tracking technology, to industry 
knowledge and value-added services.  
About iWon  
Launched in October 1999, iWon is the 5th most trafficked site on 
the Internet (Nielsen//NetRatings, September 2000). Additionally, iWon 
ranks as the most loyal site on the Web, placing number one in repeat 
visitation (Media Metrix, September 2000). iWon has also been voted #1 
in user site and feature satisfaction among the leading search engines 
and portal sites (NPD Search and Portal Tracking Study) and #1 in 
Advanced Search on the Internet (Search Engine Showdown, July 2000). 
iWon provides users with world-class content and functionality from 
leading partners such as Associated Press, CBS, Inktomi, Standard & 
Poor's Comstock, Reuters, TheStreet.com, Travelocity and WeatherNews, 
As an added incentive, iWon gives away to users $10,000 every day, 
30 prizes of $1,000 every week, $1 million every month and $10 million 
on Tax Day. By simply using the site to search the Web, check email, 
go shopping, read the news, or perform other regular Internet 
activities, iWon users earn entries with practically every click. 
Through the 3-tiered "Refer-A-Friend" program, iWon users will also 
earn cash prizes, up to $1 million, if someone in their referral 
network wins a Daily, Weekly, Monthly or Annual prize. BigBallot.com 
administers the iWon sweepstakes. To date iWon has selected over 
40,000 winners and has given away more than $29 million in cash 
All names are trademarks or registered trademarks of their 
respective owners.  
Statements in this news release about Be Free, Inc. may be 
considered forward-looking statements as defined by the Private 
Securities Litigation Reform Act of 1995. These statements are based 
on the Company's current expectations, hopes, beliefs and estimates. 
These statements involve risks and uncertainties that could cause 
actual results to differ materially from those anticipated or 
projected. Further information about the risk factors that could 
affect the Company's performance are contained in the Company's 
filings with the Securities Exchange Commission, including but not 
limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 
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