iWon Teams With Be Free, Inc. To Launch Performance-Based

iWon Teams With Be Free, Inc. To Launch Performance-Based Affiliate
Marketing Program 
Portal iWon To Extend Brand Reach Across The Web & Drive Traffic To
Its Award Winning Search, Top News, & Local Content Through Affiliate
MARLBOROUGH, MA -- (INTERNET WIRE) -- 11/13/00 -- Be Free, Inc.
(Nasdaq: BFRE), the leading provider of hosted online marketing
services, including affiliate marketing and personalization, today
announced that it has partnered with leading destination portal iWon.
 Utilizing Be Free's full-service affiliate marketing solution, iWon
has developed and launched The iWon Affiliate Network, a
performance-based affiliate marketing program. 
Through the program, iWon provides approved affiliate partners with
easy-to-generate and compelling promotional links to place on their
own web sites.  These link visitors from affiliate sites to iWon.com,
where users can search the Web, check email, go shopping, read the
news, or perform other regular Internet activities, all while earning
entries toward iWon's daily, weekly, monthly and annual prizes.  For
each click generated through a link on an affiliate partner's site,
iWon will provide that affiliate partner with a commission.
Companies interested in becoming an iWon affiliate partner can find
more information at
"iWon is the fifth most highly-trafficked site on the Internet and
attracts one out of every eight people visiting the Web," said Bill
Daugherty, founder and co-CEO at iWon.  "By linking to iWon,
affiliate partners will be offering their users access to the best
search on the web, robust content and the chance to win $10 million -
hence our tag line 'why wouldn't you?'." 
"Affiliate sites look to partner with the most reputable and compelling
partners available," said Gordon Hoffstein, chairman and CEO of Be
Free, Inc.  "iWon has won the loyalty of consumers across the Web by
providing a one-stop-shop of useful Internet tools and quality
information coupled with entertaining contests and prizes.
Affiliates who choose to partner with iWon will have confidence that
they are referring their visitors to a quality site." 
About Performance-based Affiliate Marketing 
Performance marketing allows online marketers, like iWon, to increase
sales, drive traffic, generate qualified leads and extend brand reach
through relationships with online selling partners--or affiliates.
These performance partners provide meaningful context for a
marketer's link and allow the marketer to target consumers with
particular interests, knowledge and spending habits, while paying
only for the performance of their promotions.  By paying only for
results, marketers lower their customer acquisition costs and
increase the power of their marketing budgets.  Be Free offers a
truly customer-focused approach to performance-based affiliate
marketing, offering an entire suite of affiliate marketing services,
from scaleable infrastructure and tracking technology, to industry
knowledge and value-added services. 
About iWon 
Launched in October 1999, iWon is the 5th most trafficked site on the
Internet (Nielsen//NetRatings, September 2000).  Additionally, iWon
ranks as the most loyal site on the Web, placing number one in repeat
visitation (Media Metrix, September 2000).  iWon has also been voted
#1 in user site and feature satisfaction among the leading search
engines and portal sites (NPD Search and Portal Tracking Study) and
#1 in Advanced Search on the Internet (Search Engine Showdown, July
2000).  iWon provides users with world-class content and
functionality from leading partners such as Associated Press, CBS,
Inktomi, Standard & Poor's Comstock, Reuters, TheStreet.com,
Travelocity, and WeatherNews Inc. 
As an added incentive, iWon gives away to users $10,000 every day, 30
prizes of $1,000 every week, $1 million every month and $10 million
on Tax Day.  By simply using the site to search the Web, check email,
go shopping, read the news, or perform other regular Internet
activities, iWon users earn entries with practically every click.
Through the 3-tiered "Refer-A-Friend" program, iWon users will also
earn cash prizes, up to $1 million, if someone in their referral
network wins a Daily, Weekly, Monthly or Annual prize. BigBallot.com
administers the iWon sweepstakes. To date iWon has selected over
40,000 winners and has given away more than $29 million in cash
All names are trademarks or registered trademarks of their respective
Statements in this news release about Be Free, Inc. may be considered
forward-looking statements as defined by the Private Securities
Litigation Reform Act of 1995.  These statements are based on the
Company's current expectations, hopes, beliefs and estimates.  These
statements involve risks and uncertainties that could cause actual
results to differ materially from those anticipated or projected.
Further information about the risk factors that could affect the
Company's performance are contained in the company's filings with the
Securities Exchange Commission, including but not limited to its S-1
dated November 3, 1999 and its S-1 dated March 29, 2000. 
Contact: Jennifer  Roy, Be Free, Inc.
Phone: 508-480-4039
Email: jroy@befree.com 
Contact: Erica  Bates, iWon, Inc.
Phone: 914-826-2065
Email: ebates@staff.iwon.com 
Contact: Trish  Gannon, Schwartz Communications, Inc.
Phone: 781-684-0770
Email: befree@schwartz-pr.com
 Provider ID: 02019246
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