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Coolbrands International Announces New Stock Symbol

Business Editors  
TORONTO--(BUSINESS WIRE)--Oct. 6, 2000--CoolBrands International, 
Inc.(TSE:COB.) (formerly Yogen Fruz World-Wide, Incorporated) today 
announced that their subordinate voting shares commenced trading, 
effective opening today October 6, 2000, on The Toronto Stock Exchange 
under the symbol COB.  
The subordinate voting shares will trade under the symbol COB for 
the entire day.  
Effective opening on Tuesday, October 10, 2000, the company's 
subordinate voting shares will commence trading on The Toronto Stock 
Exchange under the symbol COB.a, and will continue trading under COB.a 
CoolBrands markets a broad range of frozen novelties and frozen 
dessert products under the Tropicana, Betty Crocker, Trix, Yoplait, 
Colombo, Lucky Charms, and Yoo Hoo brand names, pursuant to long-term 
licensing agreements. In addition, CoolBrands franchises and licenses 
outlets operated under a Family of Brands including Yogen Fruz, I 
Can't Believe It's Yogurt, Bresler's Ice Cream and Premium Frozen 
Yogurt, Swensen's Ice Cream, Golden Swirl, Paradise, Ice Cream Churn, 
and Java Coast Fine Coffees, with company-owned, franchised and 
non-traditional partnership locations in 82 countries as of May 31, 
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