Coolbrands International Announces New Stock Symbol

Business Editors   TORONTO--(BUSINESS WIRE)--Oct. 6, 2000--CoolBrands International,  Inc.(TSE:COB.) (formerly Yogen Fruz World-Wide, Incorporated) today  announced that their subordinate voting shares commenced trading,  effective opening today October 6, 2000, on The Toronto Stock Exchange  under the symbol COB.   The subordinate voting shares will trade under the symbol COB for  the entire day.   Effective opening on Tuesday, October 10, 2000, the company's  subordinate voting shares will commence trading on The Toronto Stock  Exchange under the symbol COB.a, and will continue trading under COB.a  thereafter.   CoolBrands markets a broad range of frozen novelties and frozen  dessert products under the Tropicana, Betty Crocker, Trix, Yoplait,  Colombo, Lucky Charms, and Yoo Hoo brand names, pursuant to long-term  licensing agreements. In addition, CoolBrands franchises and licenses  outlets operated under a Family of Brands including Yogen Fruz, I  Can't Believe It's Yogurt, Bresler's Ice Cream and Premium Frozen  Yogurt, Swensen's Ice Cream, Golden Swirl, Paradise, Ice Cream Churn,  and Java Coast Fine Coffees, with company-owned, franchised and  non-traditional partnership locations in 82 countries as of May 31,  2000.     
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