Eskimo Pie Merger with CoolBrands International Closed on

 October 6, 2000  
Business Editors  
TORONTO--(BUSINESS WIRE)--Oct. 6, 2000--CoolBrands International, 
Inc. (formerly Yogen Fruz World-Wide, Incorporated) 
(TSE:COB.)(TSE:YF.A) and Eskimo Pie Corporation announced today that 
the closing of the previously announced merger took place today.  
The merger agreement was signed on May 3, 2000 and approved by 
Eskimo Pie shareholders at its September 6, 2000 Special Meeting of 
Shareholders. Eskimo Pie Corporation is now wholly-owned by 
Under the merger agreement, Eskimo Pie Corporation shareholders 
will receive $10.25 cash for each Eskimo Pie share. Instructions for 
submitting share certificates for payment will be mailed to Eskimo Pie 
shareholders within three business days.  
CoolBrands International, Inc. markets a broad range of frozen 
novelties and frozen dessert products under the Tropicana, Betty 
Crocker, Trix, Yoplait, Colombo, Lucky Charms, and Yoo Hoo brand 
names, pursuant to long-term licensing agreements. In addition, 
CoolBrands franchises and licenses outlets operated under a Family of 
Brands including Yogen Fruz, I Can't Believe It's Yogurt, Bresler's 
Ice Cream and Premium Frozen Yogurt, Swensen's Ice Cream, Golden 
Swirl, Paradise, Ice Cream Churn, and Java Coast Fine Coffees, with 
company-owned, franchised and non-traditional partnership locations in 
82 countries as of May 31, 2000.  
Eskimo Pie Corporation, headquartered in Richmond, Virginia, 
created the frozen novelty industry in 1921 with the invention of the 
Eskimo Pie ice cream bar. Today, the Company markets a broad range of 
frozen novelties, ice cream and sorbet products under the Eskimo Pie, 
Real Fruit, Welch's, Weight Watchers, Smart Ones, Snackwell's and OREO 
brand names. These nationally branded products are generally 
manufactured by a select group of licensed dairies who purchase the 
necessary flavors, ingredients and packaging directly from the 
Company. Eskimo Pie Foodservice is a leading supplier of premium soft 
serve ice cream, frozen yogurt, custard and smoothies to the 
foodservice industry. The Company also sells a full line of quality 
flavors and ingredients for use in private label dairy products in 
addition to the brands it licenses. 
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