Corporation's New Joint Venture With Shiseido
NEW YORK, Oct. 5 /PRNewswire/ -- Robin Burns, President and Chief
Executive Officer of Intimate Beauty Corporation, Victoria's Secret Beauty and
the newly established joint venture between Intimate Beauty Corporation and
Shiseido Co., Ltd. announced today the appointment of Lynn Emmolo to General
Manager of the new joint venture. Intimate Beauty Corporation is a business
of Intimate Brands, Inc. (NYSE:IBI).
Reporting directly to Robin Burns, Ms. Emmolo will lead the new venture.
As General Manager, she will be primarily responsible for successfully
executing the launch of the joint venture partnership. She will lead the
joint venture partner teams in conceptualizing, creating, implementing and
executing the brand identity. She will then develop marketing and retailing
strategies that mirror and promote the brand identity of the business.
"We're very pleased to welcome Lynn to this critical leadership role,"
said Robin Burns. "She has tremendous breadth of experience in beauty coupled
with a strong track record of success in brand management and strategic
marketing. Lynn is also a results-oriented visionary with very strong
Ms. Emmolo is currently Senior Vice President, Global and United States
Marketing for Avon Products, Inc. Avon is the leading direct seller of beauty
and related products, with $5.3 billion in annual revenues, marketing to women
in 136 countries. At Avon, Ms. Emmolo oversees Global Brand Marketing,
Creative, Research and Development, and Regional Marketing. She is noted for
her contribution in revitalizing and building Avon's global brand and most
recently the launch of their new "Let's Talk" global advertising campaign.
Prior to her six years with Avon, Ms. Emmolo had fifteen years of
strategic marketing and product development experience at Cosmair, partnering
closely with the Paris headquarters to build L'Oreal Cosmetics into a leading
Ms. Emmolo started her business career at Polaroid Corporation in
Technical Products. She holds a Bachelor's degree in Marketing and
International Business from New York University. Currently, she serves on the
board of the Olfactory Research Association.
Ms. Emmolo currently resides in New York City and Montauk with her husband
Richard, and daughter, Liliana.
Intimate Brands, Inc. is the leading specialty retailer of intimate
apparel, beauty and personal care products through the Victoria's Secret and
Bath & Body Works brands. As of September 30, 2000, Victoria's Secret
products are available through 865 lingerie and 450 beauty stores (of which
51 are stand-alone), the Victoria's Secret Catalogue and online at
VictoriasSecret.com . The Company offers a broad selection of personal care,
home fragrance and decor products through 1,342 Bath & Body Works and
106 White Barn Candle Company stores (of which 15 are stand-alone).
SOURCE Intimate Beauty Corporation
/CONTACT: Debbie J. Mitchell of Intimate Brands, 614-415-7546/
/Web site: http://www.intimatebrands.com/
CO: Intimate Beauty Corporation
ST: New York
-0- Oct/05/2000 23:39 GMT
EOS (PRN) Oct/05/2000 19:39 85
-0- (PRN) Oct/05/2000 23:54 GMT
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