Lynn Emmolo Appointed to General Manager for Intimate Beauty
Corporation's New Joint Venture With Shiseido
NEW YORK, Oct. 5 /PRNewswire/ -- Robin Burns, President and Chief Executive Officer of Intimate Beauty Corporation, Victoria's Secret Beauty and the newly established joint venture between Intimate Beauty Corporation and Shiseido Co., Ltd. announced today the appointment of Lynn Emmolo to General Manager of the new joint venture. Intimate Beauty Corporation is a business of Intimate Brands, Inc. (NYSE:IBI).
Reporting directly to Robin Burns, Ms. Emmolo will lead the new venture. As General Manager, she will be primarily responsible for successfully executing the launch of the joint venture partnership. She will lead the joint venture partner teams in conceptualizing, creating, implementing and executing the brand identity. She will then develop marketing and retailing strategies that mirror and promote the brand identity of the business.
"We're very pleased to welcome Lynn to this critical leadership role," said Robin Burns. "She has tremendous breadth of experience in beauty coupled with a strong track record of success in brand management and strategic marketing. Lynn is also a results-oriented visionary with very strong leadership skills."
Ms. Emmolo is currently Senior Vice President, Global and United States Marketing for Avon Products, Inc. Avon is the leading direct seller of beauty and related products, with $5.3 billion in annual revenues, marketing to women in 136 countries. At Avon, Ms. Emmolo oversees Global Brand Marketing, Creative, Research and Development, and Regional Marketing. She is noted for her contribution in revitalizing and building Avon's global brand and most recently the launch of their new "Let's Talk" global advertising campaign.
Prior to her six years with Avon, Ms. Emmolo had fifteen years of strategic marketing and product development experience at Cosmair, partnering closely with the Paris headquarters to build L'Oreal Cosmetics into a leading beauty brand.
Ms. Emmolo started her business career at Polaroid Corporation in Technical Products. She holds a Bachelor's degree in Marketing and International Business from New York University. Currently, she serves on the board of the Olfactory Research Association.
Ms. Emmolo currently resides in New York City and Montauk with her husband Richard, and daughter, Liliana.
Intimate Brands, Inc. is the leading specialty retailer of intimate apparel, beauty and personal care products through the Victoria's Secret and Bath & Body Works brands. As of September 30, 2000, Victoria's Secret products are available through 865 lingerie and 450 beauty stores (of which 51 are stand-alone), the Victoria's Secret Catalogue and online at VictoriasSecret.com . The Company offers a broad selection of personal care, home fragrance and decor products through 1,342 Bath & Body Works and 106 White Barn Candle Company stores (of which 15 are stand-alone).
SOURCE Intimate Beauty Corporation
-0- 10/05/2000 /CONTACT: Debbie J. Mitchell of Intimate Brands, 614-415-7546/ /Web site: http://www.intimatebrands.com/
CO: Intimate Beauty Corporation ST: New York IN: REA SU: PER
-0- Oct/05/2000 23:39 GMT EOS (PRN) Oct/05/2000 19:39 85 â -0- (PRN) Oct/05/2000 23:54 GMT