Agreement Creates New Marketing Services Area for VerticalNet's Vert
Solution Zone and Delivers a Source of Potential New Buyers for
TORONTO, ON, and HORSHAM, PA, Sept. 25 /PRNewswire/ - BrandEra.com Inc.
(NASDAQ: BRND), and VerticalNet, Inc. (NASDAQ: VERT) today announced an
operational agreement to cross-promote and link each other's distinct Internet
properties in both online and direct-marketing efforts. This announcement
follows a September 1, 2000 announcement by BrandEra of a U.S. $5.0 million
round of financing - a round whose investors included VerticalNet, among
VerticalNet is the Internet's leading portfolio of business-to-business
commerce communities. BrandEra.com, The Marketer's Marketplace(TM), is one of
the industry's primary business-to-business portals and functional hubs for
marketing communications services - a key, horizontal need of businesses in
almost every industry.
BrandEra is part of the new 'Marketing Services' area within the Vert
Solutions Zone in each of VerticalNet's 57 communities. In addition, the terms
of the agreement outline a wide range of direct marketing vehicles that will
help promote BrandEra's marketplace and talent capabilities to VerticalNet
users on a frequent basis, including co-branded direct e-mail and direct mail
"In today's cluttered business climate the competition to vie for a
buyer's mindshare is so intense that it elevates the importance of marketing
and advertising solutions," said Dwayne Spradlin, vice president of Corporate
Development for VerticalNet. "We selected BrandEra.com as a marketing and
advertising solution for our small and medium-sized business customers because
they offer everything from talent-for-hire to training and online productivity
solutions. They also have a commitment to continue to expand their offering to
meet the growing needs of our customers."
BrandEra also expects its own community members to benefit considerably
from this new relationship. "BrandEra.com is focused on bringing people who
need marketing and creative services together with the right people to provide
those services," said Marvin Igelman, president and CEO of BrandEra.com Inc.
"With this in mind, our deal with VerticalNet has the potential to deliver a
large and motivated group of business-to-business customers that are already
transacting business online on a regular basis. This matches well with our
strong base of creative, advertising and marketing solution providers, and our
online promotion, matchmaking and collaboration solutions," added Igelman.
About VerticalNet, Inc.
VerticalNet, Inc. (www.verticalnet.com) provides end-to-end e-commerce
solutions targeted at distinct business segments through three Strategic
Business Units: VerticalNet Markets includes 57 industry-specific web sites
designed as online vertical trading communities and provides hosted e-commerce
and community capabilities for corporate divisions and mid-size businesses;
VerticalNet Exchanges focuses on direct material open and spot markets;
VerticalNet Solutions builds digital marketplaces for global 2000 customers,
consortia and neutral Net market makers. VerticalNet International leverages
the Company's three strategic business units to create global Internet B2B
marketplaces, offering products and services internationally and partnering
with companies that have strong local presence and domain expertise.
VerticalNet and NECX are registered trademarks and/or trademarks of Vert
Tech LLC in the United States and/or other countries.
About BrandEra.com Inc.
BrandEra.com (NASDAQ:BRND) is a leading business-to-business marketplace
for creative, advertising and marketing professionals. The site, a functional
hub for this vibrant and influential community, offers a cohesive environment
in which to work, find one another, and conduct business. Benefits to users of
the site include streamlined business practices, broader market and business
opportunities, and lower costs of doing business. The market for creative
services that BrandEra.com addresses with its suite of solutions is estimated
to be worth more than US $30 Billion this year in the United States alone.
(Source: The Parthenon Group Inc.)
Specific Web properties of the BrandEra network include BrandEra.com,
adsGallery.com, Portfolios.com, MediaLot.com, the BrandEra Times, BrandEra
MarketPlace, and The Black Book, a leading publisher of creative source books
used by 30,000 marketing professional worldwide, which BrandEra.com Inc.
acquired in April 2000. For buyers and sellers of talent, BrandEra.com and its
family of Web sites now extends through all levels of the creative
marketplace, from the most successful artists to the emerging independent
creative businesses. Creatives can start with a free exhibit on
Portfolios.com, take advantage of Multifolio's additional features, and then,
at the highest levels, upgrade to a page in The Black Book.
The company's sophisticated digital asset management software is
incorporated into its sites. As a functional hub, the site also aggregates
relevant content from other related sites. The company's revenue model
includes value-added service fees, multiple e-commerce applications, affiliate
programs, advertising, and licensing.
This press release may contain forward-looking statements relating to
BrandEra.com Inc. Among the important factors that could cause actual results
to differ materially from those indicated by such forward-looking statements
are delays in product development, undetected software errors and bugs,
competitive pressures, technical difficulties, market acceptance, changes in
customer requirements, and general economic conditions. All other companies
and products listed herein may be trademarks or registered trademarks of their
respective holders. As of September 25, 2000 there are 37,831,515 common
shares of BrandEra.com Inc. outstanding.
SOURCE BrandEra.com Inc. /CONTACT: BrandEra.com -- Richard Rotman, Director of
Public Relations, BrandEra.com., (416) 226-2800 ext. 287; Christine
Scandia-Stone, KCSA Inc., (212) 896-1270; Lois Whitman, Karen Gaynin, HWH PR
Inc., (212) 355-5049; VerticalNet -- Jessica Cassady, Manager of Public
Relations, (215) 315-3712;
To request a free copy of this organization's annual report, please go to
www.newswire.ca and click on reports@cnw./
CO: BrandEra.com Inc.; VerticalNet, Inc.
ST: Ontario, Pennsylvania
IN: CPR MLM
-0- Sep/25/2000 14:39 GMT
EOS (PRN) Sep/25/2000 10:39 85
-0- (PRN) Sep/25/2000 14:54 GMT
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