Agreement Agreement Creates New Marketing Services Area for VerticalNet's Vert Solution Zone and Delivers a Source of Potential New Buyers for BrandEra.com TORONTO, ON, and HORSHAM, PA, Sept. 25 /PRNewswire/ - BrandEra.com Inc. (NASDAQ: BRND), and VerticalNet, Inc. (NASDAQ: VERT) today announced an operational agreement to cross-promote and link each other's distinct Internet properties in both online and direct-marketing efforts. This announcement follows a September 1, 2000 announcement by BrandEra of a U.S. $5.0 million round of financing - a round whose investors included VerticalNet, among others. VerticalNet is the Internet's leading portfolio of business-to-business commerce communities. BrandEra.com, The Marketer's Marketplace(TM), is one of the industry's primary business-to-business portals and functional hubs for marketing communications services - a key, horizontal need of businesses in almost every industry. BrandEra is part of the new 'Marketing Services' area within the Vert Solutions Zone in each of VerticalNet's 57 communities. In addition, the terms of the agreement outline a wide range of direct marketing vehicles that will help promote BrandEra's marketplace and talent capabilities to VerticalNet users on a frequent basis, including co-branded direct e-mail and direct mail efforts. "In today's cluttered business climate the competition to vie for a buyer's mindshare is so intense that it elevates the importance of marketing and advertising solutions," said Dwayne Spradlin, vice president of Corporate Development for VerticalNet. "We selected BrandEra.com as a marketing and advertising solution for our small and medium-sized business customers because they offer everything from talent-for-hire to training and online productivity solutions. They also have a commitment to continue to expand their offering to meet the growing needs of our customers." BrandEra also expects its own community members to benefit considerably from this new relationship. "BrandEra.com is focused on bringing people who need marketing and creative services together with the right people to provide those services," said Marvin Igelman, president and CEO of BrandEra.com Inc. "With this in mind, our deal with VerticalNet has the potential to deliver a large and motivated group of business-to-business customers that are already transacting business online on a regular basis. This matches well with our strong base of creative, advertising and marketing solution providers, and our online promotion, matchmaking and collaboration solutions," added Igelman. About VerticalNet, Inc. VerticalNet, Inc. (www.verticalnet.com) provides end-to-end e-commerce solutions targeted at distinct business segments through three Strategic Business Units: VerticalNet Markets includes 57 industry-specific web sites designed as online vertical trading communities and provides hosted e-commerce and community capabilities for corporate divisions and mid-size businesses; VerticalNet Exchanges focuses on direct material open and spot markets; VerticalNet Solutions builds digital marketplaces for global 2000 customers, consortia and neutral Net market makers. VerticalNet International leverages the Company's three strategic business units to create global Internet B2B marketplaces, offering products and services internationally and partnering with companies that have strong local presence and domain expertise. VerticalNet and NECX are registered trademarks and/or trademarks of Vert Tech LLC in the United States and/or other countries. About BrandEra.com Inc. BrandEra.com (NASDAQ:BRND) is a leading business-to-business marketplace for creative, advertising and marketing professionals. The site, a functional hub for this vibrant and influential community, offers a cohesive environment in which to work, find one another, and conduct business. Benefits to users of the site include streamlined business practices, broader market and business opportunities, and lower costs of doing business. The market for creative services that BrandEra.com addresses with its suite of solutions is estimated to be worth more than US $30 Billion this year in the United States alone. (Source: The Parthenon Group Inc.) Specific Web properties of the BrandEra network include BrandEra.com, adsGallery.com, Portfolios.com, MediaLot.com, the BrandEra Times, BrandEra MarketPlace, and The Black Book, a leading publisher of creative source books used by 30,000 marketing professional worldwide, which BrandEra.com Inc. acquired in April 2000. For buyers and sellers of talent, BrandEra.com and its family of Web sites now extends through all levels of the creative marketplace, from the most successful artists to the emerging independent creative businesses. Creatives can start with a free exhibit on Portfolios.com, take advantage of Multifolio's additional features, and then, at the highest levels, upgrade to a page in The Black Book. The company's sophisticated digital asset management software is incorporated into its sites. As a functional hub, the site also aggregates relevant content from other related sites. The company's revenue model includes value-added service fees, multiple e-commerce applications, affiliate programs, advertising, and licensing. This press release may contain forward-looking statements relating to BrandEra.com Inc. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are delays in product development, undetected software errors and bugs, competitive pressures, technical difficulties, market acceptance, changes in customer requirements, and general economic conditions. All other companies and products listed herein may be trademarks or registered trademarks of their respective holders. As of September 25, 2000 there are 37,831,515 common shares of BrandEra.com Inc. outstanding. SOURCE BrandEra.com Inc. /CONTACT: BrandEra.com -- Richard Rotman, Director of Public Relations, BrandEra.com., (416) 226-2800 ext. 287; Christine Scandia-Stone, KCSA Inc., (212) 896-1270; Lois Whitman, Karen Gaynin, HWH PR Inc., (212) 355-5049; VerticalNet -- Jessica Cassady, Manager of Public Relations, (215) 315-3712; To request a free copy of this organization's annual report, please go to www.newswire.ca and click on reports@cnw./ (BRND VERT) CO: BrandEra.com Inc.; VerticalNet, Inc. ST: Ontario, Pennsylvania IN: CPR MLM SU: JVN -30- -0- Sep/25/2000 14:39 GMT EOS (PRN) Sep/25/2000 10:39 85 â -0- (PRN) Sep/25/2000 14:54 GMT
VerticalNet and BrandEra.com Sign Integration and Promotion
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