PC Data Online to Join Radiate Internet Roundtable
Leading Metrics Firm to Participate in Audience Measurement Roundtable With AltaVista, Motorola, MediaMetrix, Nielsen Media Research, OgilvyOne, Arbitron, DoubleClick, AdForce, WashingtonPost.Newsweek Interactive, Aberdeen Research
Group and Radiate
MOUNTAIN VIEW, Calif., Sept. 8 /PRNewswire/ -- PC Data Online (Reston, VA) is joining Radiate, AltaVista, Motorola, MediaMetrix, Nielsen Media Research, OgilvyOne, Arbitron, DoubleClick, AdForce, WashingtonPost.Newsweek Interactive, and Aberdeen Research Group for the second Radiate Internet Roundtable (RIR), which will be announced next week.
The RIR seeks to resolve issues concerning the rise of the "digital customer," a term that represents the evolution of the Internet from the standard Web property metric to one that includes various mediums served through Internet technologies. Those mediums include software, cell phones, PDAs, music, books, and video.
According to RIR members, it is becoming increasingly essential to get together to discuss measurement issues as they directly reflect advertising rates, company valuations and consumer privacy.
"The enormous amount of money and resources that is directed to e-commerce argues that the methods we use to measure activity -- whether unique users, streaming media or wireless -- be accurate, smart and reliable," said Howard Dyckovsky, vice president of operations at PC Data Online. "Radiate does all of us a service by addressing this critical issue head on."
The first meeting of the RIR was in New York City on July 12. Members decided to meet again in San Francisco to begin moving forward on important industry issues.
"PC Data Online along with MediaMetrix, Arbitron and Nielsen Media Research is a tremendous asset to the discussion. We look forward to our next meeting and their perspective on crucial issues," said Ehren Maedge, CEO at Radiate.
About the RIR
The Radiate Internet Roundtable is a leadership panel formed to address the policies of the Internet industry and provide guidance, policy recommendations and promote an understanding on leading edge issues. This roundtable is open to all interested parties. At present, Roundtable members include AltaVista, Arbitron, MediaMetrix, Nielsen Media Research, OgilvyOne, DoubleClick, AdForce, Motorola, PC Data Online, WashingtonPost.Newsweek Interactive, 24/7 Media, Aberdeen Research Group, Cydoor, Digital Idea, AdExchange, Word of Net, NetValue and Radiate.
-0- 09/08/2000 /CONTACT: Peter Fuller of Radiate, 650-903-0790/
/Web site: http://www.radiate.com/
CO: Radiate ST: California IN: CPR SU:
-0- Sep/08/2000 10:00 GMT EOS (PRN) Sep/08/2000 06:00 85 â -0- (PRN) Sep/08/2000 10:15 GMT