Coldwater Creek Chooses Applied Digital Solutions' TradeWind

  System to Manage In-store and  Point-of-sale Operations in Retail Stores   Business Editors/High Tech Writers   PALM BEACH, Fla.--(BUSINESS WIRE)--June 5, 2000--Applied Digital  Solutions, Inc., (NASDAQ:ADSX) a single-source provider of e-business  solutions, today announced that its TradeWind(R) software system was  selected by Coldwater Creek, Inc. (NASDAQ:CWTR) to manage in-store and  point-of-sale operations for the specialty retailer's expanding  national chain of stores.   In addition, Coldwater Creek will install Applied Digital's   TradeCenter(R) data warehousing software and TradeRoute(R) Internet  messaging application to connect all of its operations with the  company's corporate office. Coldwater Creek offers women's apparel,  jewelry, gifts and home accessories through four full-line stores and  10 outlet locations. The company will open four additional full-line  stores in Chicago, Dallas, Denver, and Cincinnati during the summer  and fall of fiscal 2000, with eventual plans for as many as 80  locations in 29 states.   Because of Coldwater Creek's aggressive growth plans for its  brick-and-mortar operations, the company determined that a  comprehensive point-of-sale system -- capable of maintaining extensive  customer portfolios -- would be the only solution for serving its  complex needs. The system also would have to be capable of rapidly  gathering and sharing customer and product information from all of the  company's locations as well as its Web site.   "We did not want to simply buy a set of products," said John F.  Shaw, Jr., Coldwater Creek's Director, IS Development and Support. "We  were looking for a partnership with a company that really understands  and fits our own corporate culture -- which is based on providing true  customer service to our shoppers, no matter which channel they shop.  Applied Digital got to know our business and our people, learned our  retail operations, and met with our existing business partners to  outline how all of the solutions would fit together to achieve our  objectives."   Shaw went on to say that Applied Digital's products and  applications ultimately were chosen because of their integrated  architecture and comprehensive functionality. "The TradeWind  point-of-sale application is very straightforward in its ease-of-use  and its ability to capture customer information quickly in the format  we need."   Commenting on the announcement, Applied Digital Chairman and CEO  Richard J. Sullivan said: "Coldwater Creek is already well known for  delivering outstanding customer service. Our in-store and  point-of-sale applications will help Coldwater Creek continue to  deliver this high level of service more quickly and conveniently, even  while the company grows. We're delighted to be working with such a  customer-focused, growth-oriented partner."   TradeWind is Applied Digital Solutions' award winning in-store  application that helps to improve customer service, enhance  inventory-tracking capabilities and streamline the management of an  operation's customer information database. TradeRoute is a new suite  of communications and messaging applications that incorporates  Internet-style communications over a wide area network (WAN) to enable  specialty retailers to connect their stores with their corporate  offices. TradeCenter is Applied Digital's highly innovative data  warehousing software.   About Coldwater Creek, Inc.   Coldwater Creek is a multi-channel retailer of unique collections  of classic, comfortable women's apparel, jewelry, gift items, and  soft-home merchandise through direct mail catalogs, an e-commerce Web  site at and retail stores in highly  visible, well-trafficked locations. Through the core Creek merchandise  assortments, which include Northcountry, Spirit of the West, Natural  Elements and Coldwater Creek Home and through several specialty and  seasonal books, the Company uses its well-defined brand to target a  large, affluent demographic of women between the ages of 35 and 55.   About Applied Digital Solutions, Inc.   Applied Digital Solutions is a leading-edge, single-source  provider of e-business solutions. The company differentiates itself in  the marketplace by enabling e-business through Computer Telephony  Internet Integration (CTII(TM)). With five-year revenue growth (from  1994 to 1998) of 64,012%, Applied Digital Solutions is ranked as the  fifth fastest-growing technology company by Deloitte & Touche in its  1999 Technology Fast 500 listing. For more information, visit the  Company's web site at .   Statements about the Company's future expectations, including  future revenues and earnings, and all other statements in this press  release other than historical facts are 'forward-looking statements'  within the meaning of Section 27A of the Securities Act of 1933,  Section 21E of the Securities Exchange Act of 1934, and as that term  is defined in the Private Litigation Reform Act of 1995. The Company  intends that such forward-looking statements involve risks and  uncertainties and are subject to change at any time, and the Company's  actual results could differ materially from expected results. The  Company undertakes no obligation to update forward-looking statements  to reflect subsequently occurring events or circumstances.     
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