Coldwater Creek Chooses Applied Digital Solutions' TradeWind

 System to Manage In-store and 
Point-of-sale Operations in Retail Stores  
Business Editors/High Tech Writers  
PALM BEACH, Fla.--(BUSINESS WIRE)--June 5, 2000--Applied Digital 
Solutions, Inc., (NASDAQ:ADSX) a single-source provider of e-business 
solutions, today announced that its TradeWind(R) software system was 
selected by Coldwater Creek, Inc. (NASDAQ:CWTR) to manage in-store and 
point-of-sale operations for the specialty retailer's expanding 
national chain of stores.  
In addition, Coldwater Creek will install Applied Digital's  
TradeCenter(R) data warehousing software and TradeRoute(R) Internet 
messaging application to connect all of its operations with the 
company's corporate office. Coldwater Creek offers women's apparel, 
jewelry, gifts and home accessories through four full-line stores and 
10 outlet locations. The company will open four additional full-line 
stores in Chicago, Dallas, Denver, and Cincinnati during the summer 
and fall of fiscal 2000, with eventual plans for as many as 80 
locations in 29 states.  
Because of Coldwater Creek's aggressive growth plans for its 
brick-and-mortar operations, the company determined that a 
comprehensive point-of-sale system -- capable of maintaining extensive 
customer portfolios -- would be the only solution for serving its 
complex needs. The system also would have to be capable of rapidly 
gathering and sharing customer and product information from all of the 
company's locations as well as its Web site.  
"We did not want to simply buy a set of products," said John F. 
Shaw, Jr., Coldwater Creek's Director, IS Development and Support. "We 
were looking for a partnership with a company that really understands 
and fits our own corporate culture -- which is based on providing true 
customer service to our shoppers, no matter which channel they shop. 
Applied Digital got to know our business and our people, learned our 
retail operations, and met with our existing business partners to 
outline how all of the solutions would fit together to achieve our 
Shaw went on to say that Applied Digital's products and 
applications ultimately were chosen because of their integrated 
architecture and comprehensive functionality. "The TradeWind 
point-of-sale application is very straightforward in its ease-of-use 
and its ability to capture customer information quickly in the format 
we need."  
Commenting on the announcement, Applied Digital Chairman and CEO 
Richard J. Sullivan said: "Coldwater Creek is already well known for 
delivering outstanding customer service. Our in-store and 
point-of-sale applications will help Coldwater Creek continue to 
deliver this high level of service more quickly and conveniently, even 
while the company grows. We're delighted to be working with such a 
customer-focused, growth-oriented partner."  
TradeWind is Applied Digital Solutions' award winning in-store 
application that helps to improve customer service, enhance 
inventory-tracking capabilities and streamline the management of an 
operation's customer information database. TradeRoute is a new suite 
of communications and messaging applications that incorporates 
Internet-style communications over a wide area network (WAN) to enable 
specialty retailers to connect their stores with their corporate 
offices. TradeCenter is Applied Digital's highly innovative data 
warehousing software.  
About Coldwater Creek, Inc.  
Coldwater Creek is a multi-channel retailer of unique collections 
of classic, comfortable women's apparel, jewelry, gift items, and 
soft-home merchandise through direct mail catalogs, an e-commerce Web 
site at and retail stores in highly 
visible, well-trafficked locations. Through the core Creek merchandise 
assortments, which include Northcountry, Spirit of the West, Natural 
Elements and Coldwater Creek Home and through several specialty and 
seasonal books, the Company uses its well-defined brand to target a 
large, affluent demographic of women between the ages of 35 and 55.  
About Applied Digital Solutions, Inc.  
Applied Digital Solutions is a leading-edge, single-source 
provider of e-business solutions. The company differentiates itself in 
the marketplace by enabling e-business through Computer Telephony 
Internet Integration (CTII(TM)). With five-year revenue growth (from 
1994 to 1998) of 64,012%, Applied Digital Solutions is ranked as the 
fifth fastest-growing technology company by Deloitte & Touche in its 
1999 Technology Fast 500 listing. For more information, visit the 
Company's web site at .  
Statements about the Company's future expectations, including 
future revenues and earnings, and all other statements in this press 
release other than historical facts are 'forward-looking statements' 
within the meaning of Section 27A of the Securities Act of 1933, 
Section 21E of the Securities Exchange Act of 1934, and as that term 
is defined in the Private Litigation Reform Act of 1995. The Company 
intends that such forward-looking statements involve risks and 
uncertainties and are subject to change at any time, and the Company's 
actual results could differ materially from expected results. The 
Company undertakes no obligation to update forward-looking statements 
to reflect subsequently occurring events or circumstances. 
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