System to Manage In-store and
Point-of-sale Operations in Retail Stores
Business Editors/High Tech Writers
PALM BEACH, Fla.--(BUSINESS WIRE)--June 5, 2000--Applied Digital
Solutions, Inc., (NASDAQ:ADSX) a single-source provider of e-business
solutions, today announced that its TradeWind(R) software system was
selected by Coldwater Creek, Inc. (NASDAQ:CWTR) to manage in-store and
point-of-sale operations for the specialty retailer's expanding
national chain of stores.
In addition, Coldwater Creek will install Applied Digital's
TradeCenter(R) data warehousing software and TradeRoute(R) Internet
messaging application to connect all of its operations with the
company's corporate office. Coldwater Creek offers women's apparel,
jewelry, gifts and home accessories through four full-line stores and
10 outlet locations. The company will open four additional full-line
stores in Chicago, Dallas, Denver, and Cincinnati during the summer
and fall of fiscal 2000, with eventual plans for as many as 80
locations in 29 states.
Because of Coldwater Creek's aggressive growth plans for its
brick-and-mortar operations, the company determined that a
comprehensive point-of-sale system -- capable of maintaining extensive
customer portfolios -- would be the only solution for serving its
complex needs. The system also would have to be capable of rapidly
gathering and sharing customer and product information from all of the
company's locations as well as its Web site.
"We did not want to simply buy a set of products," said John F.
Shaw, Jr., Coldwater Creek's Director, IS Development and Support. "We
were looking for a partnership with a company that really understands
and fits our own corporate culture -- which is based on providing true
customer service to our shoppers, no matter which channel they shop.
Applied Digital got to know our business and our people, learned our
retail operations, and met with our existing business partners to
outline how all of the solutions would fit together to achieve our
Shaw went on to say that Applied Digital's products and
applications ultimately were chosen because of their integrated
architecture and comprehensive functionality. "The TradeWind
point-of-sale application is very straightforward in its ease-of-use
and its ability to capture customer information quickly in the format
Commenting on the announcement, Applied Digital Chairman and CEO
Richard J. Sullivan said: "Coldwater Creek is already well known for
delivering outstanding customer service. Our in-store and
point-of-sale applications will help Coldwater Creek continue to
deliver this high level of service more quickly and conveniently, even
while the company grows. We're delighted to be working with such a
customer-focused, growth-oriented partner."
TradeWind is Applied Digital Solutions' award winning in-store
application that helps to improve customer service, enhance
inventory-tracking capabilities and streamline the management of an
operation's customer information database. TradeRoute is a new suite
of communications and messaging applications that incorporates
Internet-style communications over a wide area network (WAN) to enable
specialty retailers to connect their stores with their corporate
offices. TradeCenter is Applied Digital's highly innovative data
About Coldwater Creek, Inc.
Coldwater Creek is a multi-channel retailer of unique collections
of classic, comfortable women's apparel, jewelry, gift items, and
soft-home merchandise through direct mail catalogs, an e-commerce Web
site at http://www.coldwatercreek.com and retail stores in highly
visible, well-trafficked locations. Through the core Creek merchandise
assortments, which include Northcountry, Spirit of the West, Natural
Elements and Coldwater Creek Home and through several specialty and
seasonal books, the Company uses its well-defined brand to target a
large, affluent demographic of women between the ages of 35 and 55.
About Applied Digital Solutions, Inc.
Applied Digital Solutions is a leading-edge, single-source
provider of e-business solutions. The company differentiates itself in
the marketplace by enabling e-business through Computer Telephony
Internet Integration (CTII(TM)). With five-year revenue growth (from
1994 to 1998) of 64,012%, Applied Digital Solutions is ranked as the
fifth fastest-growing technology company by Deloitte & Touche in its
1999 Technology Fast 500 listing. For more information, visit the
Company's web site at http://www.adsx.com .
Statements about the Company's future expectations, including
future revenues and earnings, and all other statements in this press
release other than historical facts are 'forward-looking statements'
within the meaning of Section 27A of the Securities Act of 1933,
Section 21E of the Securities Exchange Act of 1934, and as that term
is defined in the Private Litigation Reform Act of 1995. The Company
intends that such forward-looking statements involve risks and
uncertainties and are subject to change at any time, and the Company's
actual results could differ materially from expected results. The
Company undertakes no obligation to update forward-looking statements
to reflect subsequently occurring events or circumstances.
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