American Re Makes It Easier to Do Business Electronically;

 Redesigned Web Site Features Online Risk Submission 
Business Editors 
PRINCETON, N.J.--(BUSINESS WIRE)--May 1, 2000--A redesigned web
site making it easier for clients and prospects to do business
electronically with American Re can now be accessed at
The site was also designed to be a valuable resource for industry
The American Re site now contains several new areas, including: 
A Business Center -- with online submission forms for property and
casualty facultative, home foreign, international, and ocean marine
risks. Here, clients can also access Auto Fac(R), American Re's
PC-based quotation, bordereau and management information system. 
Industry Watch -- which contains articles on current industry
issues, such as emerging markets, developing exposures and
developments in risk management and health care. 
Reference Library -- where visitors can find research information
categorized by topic, in formats that include brochures, reports,
articles and links to industry-related sites. 
"American Re's redesigned site will be one of our main portals for
true business-to-business transactions with our clients," said Vice
President William Ludwick, who leads Am Re-Solutions, American Re's
e-commerce group. "At a high level, e-commerce, and more importantly
e-business, is about two things -- effective distribution and being 
'client-centric.' By keeping these two focuses central to everything
we do at Am Re-Solutions, we will increase our ability to create real
value -- first for our client and then ultimately for American Re." 
"The new site repositions American Re's Internet presence 180
degrees," said Kristy Hedberg, President and COO of Blinke, Inc., the
e-commerce firm American Re worked with to develop the new site. "The
redesign transforms what was an informational site into an insurance
industry resource. This is an example of where an Internet site can be
used to strengthen the customer relationship." 
American Re (, a member of the Munich Re Group, is
one of the leading writers of reinsurance in the United States.
Through its subsidiaries, it provides treaty and facultative
reinsurance, insurance, and related services to insurance companies,
other large businesses, government agencies, pools and other
self-insurers in the United States and abroad. The Munich Re Group is
the leading reinsurance group in the world. It is headed by Munich
Reinsurance Company of Munich, Germany, and includes reinsurance
subsidiaries, branches, service companies and liaison offices in more
than 60 locations worldwide, serving insurers in more than 150
Blinke, Inc. is the wholly owned Internet subsidiary of Total
Research Corporation (Nasdaq:TOTL). Blinke ( integrates
Total Research's advanced marketing research capabilities with
innovative Internet strategies in business-to-business and
business-to-consumer e-commerce applications.
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