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American Re Makes It Easier to Do Business Electronically;

  Redesigned Web Site Features Online Risk Submission  Business Editors  PRINCETON, N.J.--(BUSINESS WIRE)--May 1, 2000--A redesigned web site making it easier for clients and prospects to do business electronically with American Re can now be accessed at The site was also designed to be a valuable resource for industry information.  The American Re site now contains several new areas, including:  A Business Center -- with online submission forms for property and casualty facultative, home foreign, international, and ocean marine risks. Here, clients can also access Auto Fac(R), American Re's PC-based quotation, bordereau and management information system.  Industry Watch -- which contains articles on current industry issues, such as emerging markets, developing exposures and developments in risk management and health care.  Reference Library -- where visitors can find research information categorized by topic, in formats that include brochures, reports, articles and links to industry-related sites.  "American Re's redesigned site will be one of our main portals for true business-to-business transactions with our clients," said Vice President William Ludwick, who leads Am Re-Solutions, American Re's e-commerce group. "At a high level, e-commerce, and more importantly e-business, is about two things -- effective distribution and being  'client-centric.' By keeping these two focuses central to everything we do at Am Re-Solutions, we will increase our ability to create real value -- first for our client and then ultimately for American Re."  "The new site repositions American Re's Internet presence 180 degrees," said Kristy Hedberg, President and COO of Blinke, Inc., the e-commerce firm American Re worked with to develop the new site. "The redesign transforms what was an informational site into an insurance industry resource. This is an example of where an Internet site can be used to strengthen the customer relationship."  American Re (, a member of the Munich Re Group, is one of the leading writers of reinsurance in the United States. Through its subsidiaries, it provides treaty and facultative reinsurance, insurance, and related services to insurance companies, other large businesses, government agencies, pools and other self-insurers in the United States and abroad. The Munich Re Group is the leading reinsurance group in the world. It is headed by Munich Reinsurance Company of Munich, Germany, and includes reinsurance subsidiaries, branches, service companies and liaison offices in more than 60 locations worldwide, serving insurers in more than 150 countries.  Blinke, Inc. is the wholly owned Internet subsidiary of Total Research Corporation (Nasdaq:TOTL). Blinke ( integrates Total Research's advanced marketing research capabilities with innovative Internet strategies in business-to-business and business-to-consumer e-commerce applications.