Poll Results Unveil the Biggest Brands in Fashion!

Women's Wear Daily Presents Its Biennial 'Fairchild 100,' Survey of Fashion's                      Most Recognizable Brand Names  NEW YORK, Nov. 23 /PRNewswire/ -- WWD, the fashion bible, has been monitoring consumer awareness of the most recognizable brands in fashion since 1993.  Well, the awaited 1999 results are in, and there are many unexpected surprises!  The sample for the study represents a cross section of women 18-64, with household incomes of $35,000 or more, female teens 13-17 and upper income households ($100,000 or more, if dual income, $70,000 or more if single income).  The participants, 1,458 in total, were sent a questionnaire that contained approximately 400 pre-listed brands of apparel and accessories divided into 12 categories.  Respondents were questioned on:        -- Degree of family familiarity with brands     -- Whether a brand is a favorite or not     -- Whether the brand was purchased for the first time this year   The survey suggests a shift in favored categories; the data point to heightened consumer interest in activewear brands over jeans' labels, with Nike and Adidas capturing higher ranks than Levi's or Lee.  The overall message, however, "big bucks talk" -- and a catchy slogan doesn't hurt either. Here are the 100 most recognizable names in fashion (in order from the most highly recognized brand name):         1.  TIMEX                         51.  BUGLE BOY      2.  HANES                         52.  GUESS?      3.  HANES HER WAY                 53.  CAPEZIO      4.  NIKE                          54.  SWATCH      5.  LIZ CLAIBORNE                 55.  FREDERICK'S      6.  NO NONSENSE                   56.  OLGA      7.  LONDON FOG                    57.  FOSTER GRANT      8.  SEIKO                         58.  GUCCI      9.  PLAYTEX                       59.  CHRISTIAN DIOR     10.  VICTORIA'S SECRET             60.  OLD NAVY     11.  REEBOK                        61.  WARNER'S     12.  GAP                           62.  JORDACHE     13.  FRUIT OF THE LOOM             63.  KATHIE LEE COLLECTION     14.  CALVIN KLEIN                  64.  BURLINGTON SHEER HOSIERY     15.  POLO RALPH LAUREN             65.  MONET     16.  ADIDAS                        66.  LOONEY TUNES     17.  BALI                          67.  COACH     18.  NINE WEST                     68.  PIERRE CARDIN     19.  TOMMY HILFIGER                69.  GITANO     20.  JANTZEN                       70.  BILL BLASS     21.  MAIDENFORM                    71.  GLORIA VANDERBILT     22.  LEGALE                        72.  TIFFANY & CO.     23.  LEVIS                         73.  B.U.M. EQUIPMENT     24.  EDDIE BAUER                   74.  ARIZONA JEAN CO.     25.  LAND'S END                    75.  GOLDTOE     26.  JOCKEY                        76.  GIORGIO ARMANI     27.  cK                            77.  PERRY ELLIS     28.  SPEEDO                        78.  DKNY     29.  ANNE KLEIN                    79.  JACLYN SMITH (SPORTSWEAR)     30.  ROLEX                         80.  CHEROKEE     31.  DANSKIN                       81.  OSCAR DE LA RENTA     32.  VANITY FAIR                   82.  CARTIER     33.  LEE                           83.  FILA     34.  RAY-BAN                       84.  JUST MY SIZE     35.  CHAMPION                      85.  IZOD     36.  TOTES                         86.  OCEAN PACIFIC     37.  L'EGGS                        87.  YVES SAINT LAURENT     38.  WRANGLER                      88.  CHIC BY H.I.S     39.  CHANEL                        89.  BANANA REPUBLIC     40.  ESPRIT                        90.  FOSSIL     41.  LA GEAR                       91.  ETIENNE AIGNER     42.  CITIZEN                       92.  J. CREW     43.  CASIO                         93.  RUSSEL     44.  DISNEY                        94.  GIVENCHY     45.  JONES NEW YORK                95.  JESSICA McCLINTOCK     46.  SPALDING                      96.  UNIONBAY     47.  WONDERBRA                     97.  DIANE by DIANE VON FURSTENBERG     48.  CONVERSE ALL STAR             98.  RIDERS     49.  CATALINA                      99.  OMEGA     50.  SWISS ARMY                   100.  BRITTANIA    SOURCE  Women's Wear Daily /CONTACT:  Jennifer Polansky or Stephanie Fishman, both of JP Communications, 212-813-1700, for Women's Wear Daily /  CO:  Women's Wear Daily ST:  New York IN:  PUB REA TEX ADV SU: