Business Editors SANTA ROSA, Calif.--(BUSINESS WIRE)--Sept. 21, 1999-- Alfred W. Rossow, Jr. Joins From The Boston Beer Company Alfred W. Rossow, Jr., 66, has been appointed Chief Financial Officer of Kendall-Jackson Winery, Ltd. Rossow has been Executive VP, CFO and Director of The Boston Beer Company, Inc. (NYSE:SAM), helping to lead the company's growth over the past decade from annual sales of $20 million to $200 million, led by the company's popular Samuel Adams Boston Lager along with a dozen other styles of ultra-premium beer and ciders. "We're fortunate to have found an exceptionally talented leader whose experience parallels our own winery's growth over the past 16 years," said Jess S. Jackson, Proprietor. "We look forward to his insights and practical application of his knowledge and experience to the challenges of an ever-competitive wine market." Rossow is a beverage and food industry veteran, with service at Pepsi-Cola Bottling Group and at United Brands Company. For the consulting company The Hingham Group, he led a variety of initiatives on behalf of such clients as Suntory International, Kirin Brewery, Cadbury Schweppes and Coca-Cola USA. Kendall-Jackson Winery produces ultra-classic wines from True Coast(TM) vineyards along California's coastal ranges, and has been America's favorite premium wine over the past five years according to industry data. Visit Kendall-Jackson on the web at KJ.com
KENDALL-JACKSON WINERY NAMES CHIEF FINANCIAL OFFICER
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