Business Editors 
SANTA ROSA, Calif.--(BUSINESS WIRE)--Sept. 21, 1999-- 
Alfred W. Rossow, Jr. Joins From 
The Boston Beer Company 
Alfred W. Rossow, Jr., 66, has been appointed Chief Financial
Officer of Kendall-Jackson Winery, Ltd. 
Rossow has been Executive VP, CFO and Director of The Boston Beer
Company, Inc. (NYSE:SAM), helping to lead the company's growth over
the past decade from annual sales of $20 million to $200 million, led
by the company's popular Samuel Adams Boston Lager along with a dozen
other styles of ultra-premium beer and ciders. 
"We're fortunate to have found an exceptionally talented leader
whose experience parallels our own winery's growth over the past 16
years," said Jess S. Jackson, Proprietor. "We look forward to his
insights and practical application of his knowledge and experience to
the challenges of an ever-competitive wine market." 
Rossow is a beverage and food industry veteran, with service at
Pepsi-Cola Bottling Group and at United Brands Company. For the
consulting company The Hingham Group, he led a variety of initiatives
on behalf of such clients as Suntory International, Kirin Brewery,
Cadbury Schweppes and Coca-Cola USA. 
Kendall-Jackson Winery produces ultra-classic wines from True
Coast(TM) vineyards along California's coastal ranges, and has been
America's favorite premium wine over the past five years according to
industry data. 
Visit Kendall-Jackson on the web at
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