OLDSMOBILE CONTINUES TO BUILD MOMENTUM WITH STRONG SALES FOR SEP

ember 
DETROIT, Oct. 6 /PRNewswire/ -- Oldsmobile reported total sales of 29,772
for September.  Retail sales comprised 19,193 of the vehicles sold for the
month.  The total sales represent an increase of 4.3 percent over the same
month last year and retail sales were up 4.4 percent.  Despite the 54 day UAW
strike, Oldsmobile's total divisional sales through September are still up
nearly 2 percent over last year and retail sales are up nearly 6 percent. 
"I am very proud of how this organization has handled the recent
adversity," stated Darwin Clark, Oldsmobile general manager.  "To lose nearly
two months of production and still have an increase in sales over last year
tells me what a tremendous organization we have at Oldsmobile." 
September is another indication that Oldsmobile is quickly gaining back
the momentum achieved before the strike.  August sales increased nearly 30
percent over July and September sales rose more than 33 percent over August.
The substantial numbers for September were largely due to impressive Bravada
and Silhouette sales, which were up a combined 48 percent over the same month
last year, Cutlass, Intrigue and Eighty Eight also posted their usual steady
sales numbers and the all-new Alero is beginning its ascent to becoming the
Oldsmobile volume car. 
"With such prominent monthly increases in sales over the last few months
it's hard not to get excited going into the last quarter of this year," said
Bill Powell, general sales and service manager.  "The product is quickly
filling the pipeline and we have an exceptional incentive program in place so
I see no reason why Oldsmobile can't finish out the year with strong fourth
quarter sales." 


                 September Sales
    Aurora           1,122
    Eighty Eight     8,811
    Intrigue         7,642
    Cutlass          3,844
    Silhouette       2,621
    Bravada          2,568
    Alero            3,115
    Achieva             14
    Supreme             35



SOURCE  Oldsmobile Division 
-0-                             10/06/98 
/CONTACT:  Randy Fox, 313-667-2692, or Jeff Roegner, 313-667-2691, both of
Oldsmobile/ 
/Web site:  http://media.gm.com/ 
(GM)
CO:  Oldsmobile Division
ST:  Michigan
IN:  AUT
SU:  SLS 
-0- Oct/06/1998    8:37
EOS   (PRN)    Oct/06/98    08:37      86
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-0- (PRN) Oct/06/1998    8:52
 
 
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