EL SEGUNDO, Calif.--(BUSINESS WIRE)--July 7, 1998--DIRECTV Japan,
which launched service in December 1997, has acquired more than
140,000 subscribers as of the end of June.
The global DIRECTV brand is the world leader in direct-to-home
satellite broadcasting, with more than 4 million subscribers
worldwide, including the United States, Latin America and the
DIRECTV Japan, which began service with 63 channels, expanded to
88 channels in April.
"With our experience in the United States and Latin America and
the Caribbean, we are continuing to provide the highest quality and
attractive content for the Japanese market," said Gareth Chang,
chairman of DIRECTV Japan.
"Since DIRECTV Japan began, it has provided subscribers with
superior value, higher quality video, and a better array of local and
international programming than competing satellite or cable TV
systems. As the Japanese economy improves, DIRECTV Japan will continue
to make good progress in its subscriber growth," Chang continued.
In response to increasing consumer interest in the service,
DIRECTV Japan is looking to broaden its offerings with "InteracTV," a
data broadcast service for sports, racing and other programs, as well
as adding additional new channels this fall.
DIRECTV Japan has reached an agreement with developers to install
multiple dwelling unit (MDU) systems, starting with 85,000 units in
1,500 apartment and condominium buildings. DIRECTV, launched in the
United States in 1994, has been growing at a rate of about 1 million
subscribers each year. The service offers 185 channels of first-rate
quality sports programming, pay-per-view movies, news and other
Galaxy Latin America began its DIRECTV service to Latin America
and the Caribbean in July 1996, quickly expanded its subscriber base
and currently has more than 400,000 subscribers in 15 countries,
including Argentina, Mexico and Brazil.
DIRECTV Japan is a partnership among DIRECTV International Inc.,
a unit of Hughes Electronics Corp.; Culture Convenience Club Co.
Ltd.; Matsushita Electric Co. Ltd.; Tokuma Shoten Co. Ltd.;
Mitsubishi Corp.; Mitsubishi Electric Co. Ltd.; Space Communications
Corp.; Dai Nippon Printing Co. Ltd.; IBM Japan; and Orix Corp.
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