Committed to Category Business Editors & Automotive Writers WHITTIER, Calif.--(AutomotiveWire)--April 14, 1998--The following is American Isuzu Motors Inc.'s response to a news report published April 11, 1998, in The Washington Post. Isuzu wishes to immediately dispel any concerns about the future of the company's sport-utility product line and/or marketing position in the United States that may have arisen from comments made in an article appearing in The Washington Post, April 11, 1998. The Company maintains its position as the ``sport-utility specialist'' and will continue to do so in the future. It is the brand's ongoing efforts to provide the consumer with unique sport-utility vehicles that have helped to make Isuzu the successful marketer it has become. Isuzu plans to lead the SUV category as it evolves through niche and specialty-based vehicles. For example, by the turn of the century, Isuzu plans to introduce in the U.S. a new SUV based upon one of its highly acclaimed concept vehicles. This new model would complement Isuzu's existing array of sport-utility vehicles: Trooper, Rodeo, and Amigo. The quote attributed within the article to Bob Reilly, Senior Vice President and General Manager of American Isuzu Motors, was part of a broader statement in which he addressed the company's intentions to maintain its sport-utility leadership position while seeking new niche opportunities within the greater SUV environment.
ISUZU RESPONDS TO MISLEADING NEWSPAPER REPORT; SUV MAKER IS
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