Committed to Category
Business Editors & Automotive Writers
WHITTIER, Calif.--(AutomotiveWire)--April 14, 1998--The following
is American Isuzu Motors Inc.'s response to a news report published
April 11, 1998, in The Washington Post.
Isuzu wishes to immediately dispel any concerns about the future
of the company's sport-utility product line and/or marketing position
in the United States that may have arisen from comments made in an
article appearing in The Washington Post, April 11, 1998.
The Company maintains its position as the ``sport-utility
specialist'' and will continue to do so in the future. It is the
brand's ongoing efforts to provide the consumer with unique sport-utility vehicles that have helped to make Isuzu the successful
marketer it has become. Isuzu plans to lead the SUV category as it
evolves through niche and specialty-based vehicles. For example, by
the turn of the century, Isuzu plans to introduce in the U.S. a new
SUV based upon one of its highly acclaimed concept vehicles. This
new model would complement Isuzu's existing array of sport-utility
vehicles: Trooper, Rodeo, and Amigo.
The quote attributed within the article to Bob Reilly, Senior
Vice President and General Manager of American Isuzu Motors, was part
of a broader statement in which he addressed the company's intentions
to maintain its sport-utility leadership position while seeking new
niche opportunities within the greater SUV environment.
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