NFL GRANTS ADIDAS PRO LINE LICENSE
Sports Editors/Football Writers & Columnists
NEW YORK--(BW SportsWire)--Dec. 11, 1997--International sporting goods manufacturer adidas has become the NFL's newest Pro Line licensee.
The NFL's Pro Line license pertains to all materials and apparel used by players and coaches on the field of play.
Under the multi-year agreement, adidas will be assigned to outfit one team in 1998 and potentially a second team in 1999. The 1998 club is expected to be the Tampa Bay Buccaneers. adidas also will support NFL events. Specific events and the extent of support will be announced at a later date.
NFL players will also have the right to wear brand-identified adidas footwear during games. Presently, adidas has Tennessee Oilers running back Eddie George and New York Jets wide receiver Keyshawn Johnson under contract.
"We are very pleased to add adidas to our blue chip roster of Pro Line licensees," stated NFL Properties President Sara Levinson. "With its international marketing savvy, the NFL and its millions of fans stand to benefit."
"Becoming an NFL Pro Line licensee has been one of our most important brand objectives. Working with the NFL provides adidas with numerous opportunities and we are excited about the potential of this relationship. More importantly, an NFL agreement allows adidas to further promote and strengthen its position as a legitimate performance football brand," says Steve Wynne, president and CEO of adidas America.
NFL Pro Line is a collection of authentic performance apparel and equipment worn and used by NFL players and coaches in games, practices and in locker and training rooms.