Sports Editors/Football Writers & Columnists
NEW YORK--(BW SportsWire)--Dec. 11, 1997--International sporting
goods manufacturer adidas has become the NFL's newest Pro Line
The NFL's Pro Line license pertains to all materials and apparel
used by players and coaches on the field of play.
Under the multi-year agreement, adidas will be assigned to outfit
one team in 1998 and potentially a second team in 1999. The 1998
club is expected to be the Tampa Bay Buccaneers. adidas also will
support NFL events. Specific events and the extent of support will
be announced at a later date.
NFL players will also have the right to wear brand-identified
adidas footwear during games. Presently, adidas has Tennessee
Oilers running back Eddie George and New York Jets wide receiver
Keyshawn Johnson under contract.
"We are very pleased to add adidas to our blue chip roster of
Pro Line licensees," stated NFL Properties President Sara Levinson.
"With its international marketing savvy, the NFL and its millions of
fans stand to benefit."
"Becoming an NFL Pro Line licensee has been one of our most
important brand objectives. Working with the NFL provides adidas
with numerous opportunities and we are excited about the potential
of this relationship. More importantly, an NFL agreement allows
adidas to further promote and strengthen its position as a legitimate
performance football brand," says Steve Wynne, president and CEO of
NFL Pro Line is a collection of authentic performance apparel
and equipment worn and used by NFL players and coaches in games,
practices and in locker and training rooms.
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