EDS'S KOREAN AFFILIATE 
SEOUL, South Korea, July 7 /PRNewswire/ -- Effective Management
Systems Inc. (Nasdaq: EMSI) has agreed to market its products in South
Korea and possibly other Asian countries through Systems Technology
Management Corp., a joint venture of Electronic Data Systems Inc. (EDS)
and the Korean industrial conglomerate Lucky-Goldstar Group. 
Effective Management Systems (EMS) and Systems Technology Management
(STM) initially will integrate the Korean-language and English
international versions of EMS's manufacturing-management software with
Unigraphics mechanical-engineering software.  STM will purchase the
software and market it among small- and medium-sized manufacturers, a
sector that the Korean government increasingly is supporting with
technology-utilization and export-expansion programs.  STM also will
provide consulting and support services to end users in Korea. 
Under similar arrangements, EMS and STM also plan to target other
countries within EDS's Asia Pacific Business Unit, including Taiwan, the
People's Republic of China, Hong Kong, Singapore, Sri Lanka, Thailand
and New Zealand. 
"This is an excellent opportunity to rapidly expand our presence in
South Korea, but we also see it as part of a long-term relationship that
may have ramifications throughout Asia," said Michael D. Dunham,
president and chief executive officer of Milwaukee-based EMS.  "In fact,
this agreement gives us the potential to become the leader in our
industry in that part of the world." 
Jerome Thorson, president of EDS Korea and joint representative
director of STM, said that the agreement with EMS "will give us an
entree into the thousands of small- and medium-sized companies that need
the help but can't afford to spend a lot of money on large-scale
manufacturing systems.  We can leverage our manufacturing expertise
through EMS's software and speed development of these companies." 
STM is a 50/50 joint venture of EDS, which is a unit of General
Motors Corp. (NYSE: GM), and of Lucky-Goldstar, one of the leading
Korean chaebols.  STM performs the full array of business and
information-technology services provided by EDS worldwide and generates
more than $130 million in annual revenues.  It employs more than
1,800 people. 
EMS already has distributors in Korea, Japan, and the People's
Republic of China that provide EMS software and support in the
respective national languages.  "But this arrangement is a key to our
overall Pacific Rim strategy," Dunham noted. 
Dunham added that a significant benefit to EMS is that STM will
combine EMS's proprietary Time Critical Manufacturing technology with
Unigraphics' CAD-CAM and engineering capabilities.  "We'll have a pre-engineered, off-the-shelf product, which is a significant advantage to a
customer over having to integrate the software on a custom basis." 

    -0-                   7/7/94
    /CONTACT: Dale Buss of EMS, 414-359-9800/
    (EMSI GM)

CO:  Effective Management Systems Inc.; Electronic Data Systems Inc.;

 Lucky-Goldstar Group
ST:  Wisconsin
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-0- (PRN) Jul/07/94   12:15
EOS   (PRN)    Jul/07/94    12:15      86
-0- (PRN) Jul/07/94   12:31
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