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EFFECTIVE MANAGEMENT SYSTEMS INC. TO MARKET SOFTWARE IN ASIA

                     EDS'S KOREAN AFFILIATE  SEOUL, South Korea, July 7 /PRNewswire/ -- Effective Management Systems Inc. (Nasdaq: EMSI) has agreed to market its products in South Korea and possibly other Asian countries through Systems Technology Management Corp., a joint venture of Electronic Data Systems Inc. (EDS) and the Korean industrial conglomerate Lucky-Goldstar Group.  Effective Management Systems (EMS) and Systems Technology Management (STM) initially will integrate the Korean-language and English international versions of EMS's manufacturing-management software with Unigraphics mechanical-engineering software.  STM will purchase the software and market it among small- and medium-sized manufacturers, a sector that the Korean government increasingly is supporting with technology-utilization and export-expansion programs.  STM also will provide consulting and support services to end users in Korea.  Under similar arrangements, EMS and STM also plan to target other countries within EDS's Asia Pacific Business Unit, including Taiwan, the People's Republic of China, Hong Kong, Singapore, Sri Lanka, Thailand and New Zealand.  "This is an excellent opportunity to rapidly expand our presence in South Korea, but we also see it as part of a long-term relationship that may have ramifications throughout Asia," said Michael D. Dunham, president and chief executive officer of Milwaukee-based EMS.  "In fact, this agreement gives us the potential to become the leader in our industry in that part of the world."  Jerome Thorson, president of EDS Korea and joint representative director of STM, said that the agreement with EMS "will give us an entree into the thousands of small- and medium-sized companies that need the help but can't afford to spend a lot of money on large-scale manufacturing systems.  We can leverage our manufacturing expertise through EMS's software and speed development of these companies."  STM is a 50/50 joint venture of EDS, which is a unit of General Motors Corp. (NYSE: GM), and of Lucky-Goldstar, one of the leading Korean chaebols.  STM performs the full array of business and information-technology services provided by EDS worldwide and generates more than $130 million in annual revenues.  It employs more than 1,800 people.  EMS already has distributors in Korea, Japan, and the People's Republic of China that provide EMS software and support in the respective national languages.  "But this arrangement is a key to our overall Pacific Rim strategy," Dunham noted.  Dunham added that a significant benefit to EMS is that STM will combine EMS's proprietary Time Critical Manufacturing technology with Unigraphics' CAD-CAM and engineering capabilities.  "We'll have a pre-engineered, off-the-shelf product, which is a significant advantage to a customer over having to integrate the software on a custom basis."         Lucky-Goldstar Group ST:  Wisconsin IN:  CPR SU:  MP-LG -- NY024 -- 3331 07/07/94 12:15 EDT                                                                               -0- (PRN) Jul/07/94   12:15 EOS   (PRN)    Jul/07/94    12:15      86 â -0- (PRN) Jul/07/94   12:31    
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