HUGHES-AVICOM INTERNATIONAL TO PROVIDE CHINA AIRLINES
W?ITH ADVANCED PASSENGER SERVICE CAPABILITY
GLENDORA, Calif., March 30 /PRNewswire/ -- HUGHES-AVICOM INTERNATIONAL has received an order from China Airlines (CAL) for leading-edge, fully interactive in-seat entertainment and communication systems for the first class and business class sections of the airline's long-haul fleet.
With the order, valued at approximately $8.5 million, China Airlines becomes the first airline in Asia to use fully interactive cabin management systems.
HUGHES-AVICOM INTERNATIONAL'S President and Chief Executive Officer Richard Bertagna said, "The China Airlines contract is strategic and represents a major penetration by HUGHES-AVICOM into the expanding Pacific Rim airline market."
Reflecting on its concern for the comfort of its passengers and being dedicated to the highest levels of customer service, CAL has hailed its new offering as "21st Century Cabin Management Systems."
The HUGHES-AVICOM fully interactive communication system allows CAL passengers to choose, in either Chinese or English, a host of services including beverage and meal selections, credit and shopping, games, music, video and movie entertainment, destination maps that provide flight information, plus a passenger opinion polling feature.
Leading Chinese television personalities entertained at a gala event at The Regent Hotel in Taipei, Taiwan, where China Airlines hosted 300 distinguished guests to the unveiling and demonstration of their new entertainment and communication systems.
The HUGHES-AVICOM passenger system is located in the arms of the passenger seats. Each specially equipped seat allows the passenger access to their own private command monitor and viewing system. The passenger merely touches the screen to activate options and features, marrying the finest and latest in computer technology with human needs and customer service.
HUGHES-AVICOM's continued penetration of the civilian airline market with its advanced cabin management systems is one of many thrusts Hughes Aircraft Co. is making into the commercial sector.
HUGHES-AVICOM INTERNATIONAL, a subsidiary of GM Hughes Electronics, is a leading producer of integrated communications, entertainment and aircraft cabin management systems as well as airborne merchandising systems. The company has existing service bases in approximately 30 cities around the world.
GM Hughes Electronics is a subsidiary of General Motors. Trading in class H common stock of General Motors (NYSE: GMH) relates to the financial performance of GM Hughes Electronics.
-0- 3/30/93 /CONTACT: David LeFort of Hughes, 310-517-5541/ (GMH) CO: HUGHES-AVICOM INTERNATIONAL; China Airlines; GM Hughes
Electronics ST: California IN: AIR SU: CON
EH-BP -- LA013 -- 0977 03/30/93 11:04 EST
-0- (PRN) Mar/30/93 11:04 EOS (PRN) Mar/30/93 11:04 54 â -0- (PRN) Mar/30/93 11:19