Obama Won Without Voter-Turnout Surge Experts Had Predicted
By Heidi Przybyla
Dec. 2 (Bloomberg) -- President-elect Barack Obama bet on an
unprecedented surge of new voters to carry him to victory last
month. He won without the record turnout.
About 130 million Americans voted, up from 122 million four
years ago. Still, turnout fell short of the 140 million voters
many experts had forecast. With a little more than 61 percent of
eligible voters casting ballots, the 2008 results also didn’t
match the record 63.8 percent turnout rate that helped propel
President John F. Kennedy to victory in 1960.
“I was very surprised on election night as I was seeing the
totals as they were mounting,” said Rhodes Cook, a turnout and
voting-behavior expert in Virginia.
Experts attribute the shortfall to a combination of reasons:
Many disaffected Republicans stayed home. Young voters,
particularly those without college degrees, didn’t turn out in
the numbers that the Obama campaign projected. In states where
the presidential race wasn’t in doubt -- such as Obama
strongholds in California and New York, or reliably Republican
outposts such as Oklahoma and Utah -- turnout was lower than in
2004.
An exception was fiercely contested Ohio, where turnout fell
from 2004 even after the state was targeted as a top priority by
both parties.
Obama, 47, did benefit from unprecedented support among
black voters and from increased turnout in demographic groups
that backed the Democrat, exit polls show. Seven of the eight
states with the biggest increases in turnout have large African-
American populations. That dynamic probably helped Obama win in
North Carolina, Virginia and Indiana, according to experts.
Increased Support
Compared with the 2004 Democratic nominee, Massachusetts
Senator John Kerry, Obama increased support by 14 percentage
points among Latinos, by 3 points with suburban residents, and by
17 points from voters earning $200,000 a year or more.
Among various age groups, only voters 65 and older favored
the Republican nominee, Arizona Senator John McCain.
McCain, 72, and Obama only fully competed in about a third
of the states, where both sides expended enormous resources. In
most of them, turnout soared, jumping 12 percent in Virginia, 18
percent in North Carolina, and 10 percent in Indiana, according
to data compiled by the Center for the Study of the American
Electorate at American University in Washington.
In contrast, there was a 3 percent decline from 2004 in
California and a 6 percent drop-off in New York. There also were
declines in heavily Republican states such as Utah.
Fewer Republicans
A depressed Republican vote probably accounts for a large
measure of the smaller-than-forecast turnout numbers.
In 2004, both parties “did a great job” in turning out
their voters, Cook said. This time, Democrats mobilized 9 million
more voters than in the previous election, while the Republican
support dropped by 3 million votes.
“The Democrats did their job in terms of voter turnout, but
the Republicans did not do their job,” Cook said.
That particularly may have helped Obama in Ohio. McCain
received 275,000 fewer votes than President George W. Bush did in
2004, while Obama topped Kerry’s total by 43,000 votes.
A chart compiled by Curtis Gans, director of the Center for
the Study of the American Electorate, shows that Ohio’s turnout
fell by more than 4 percent from 2004. In Republican precincts
across Franklin County, which includes Columbus, there was a
fairly uniform 6-to-7 percent decline in turnout.
TV Advertising
Nationally, the McCain campaign diverted funds from its get-
out-the-vote effort for a television advertising blitz in the
final week of the presidential campaign in battlegrounds such as
Virginia and North Carolina.
Participation by young voters, who showed enthusiasm for
Obama’s candidacy during the campaign, rose by only 1 percent
from 2004.
National exit polls showed Obama winning 66 percent of
voters under age 30, a larger share than President Ronald Reagan
garnered in 1984. Among those between the ages of 30 and 44, 52
percent voted for Obama.
Gans attributes the smaller-than-expected turnout to a
disparity in participation between college-educated young people
and those who didn’t attend college.
“If you limit young people to the college-educated, turnout
was quite high,” he said.
Getting Out the Vote
A major contribution to Obama’s victory was an effective
get-out-the-vote operation.
Given Obama’s across-the-board gains and the depressed
Republican vote, many experts say the election probably doesn’t
signal a major realignment of voter loyalties. It will take
another four years to determine whether Obama can redraw the
political map and cement his party’s gains in former Republican
states such as Virginia and North Carolina.
“In four years do we look back and say, ‘It’s morning again
in America,’ in which Obama is a Reagan for the 21st century?”
said Charles Franklin, a political science professor at the
University of Wisconsin in Madison and co-developer of the
Pollster.com Web site. “Or do we look back and say, ‘another
Jimmy Carter -- full of promise but no delivery.’”
To contact the reporter on this story:
Heidi Przybyla at
hprzybyla@bloomberg.net
Last Updated: December 2, 2008 00:01 EST