By Andreas Cremer and Catherine Yang
Oct. 21 (Bloomberg) -- Porsche SE, the maker of the 911 sports car that’s being taken over by Volkswagen AG, may deliver more cars in China than in its German home market by 2011, according to vehicle distributor Jebsen Group.
“We’re now selling more cars at a higher volume than we were even before the crisis,” Mark Bishop, Hong Kong-based director of Jebsen Group, Porsche’s dealer in China, said in an interview. Asked when China will surpass Germany as Porsche’s second-biggest market, Bishop said: “Not long, within one or two years.”
Porsche may sell “very close” to 8,000 cars and sport- utility vehicles in mainland China this year, Bishop said. The family-size Panamera has attracted “a lot of interest,” with sales of more than 150 cars in Hong Kong since the model’s Sept. 18 premiere, he said.
China’s automotive sales surged 84 percent in September to exceed 1 million monthly deliveries for the first time, putting it on course to overtake the U.S. as the world’s largest car market this year. Stuttgart-based Porsche, which hasn’t released detailed fiscal-2009 figures, more than doubled Chinese sales in the 12 months through July 2008 to 8,190 cars and SUVs, while it sold 13,524 vehicles in Germany. Porsche’s biggest market is the U.S., where it sold 26,035 vehicles in the 2008 calendar year.
Volkswagen’s Stake
Volkswagen said yesterday that it will pay 3.9 billion euros ($5.8 billion) to buy 49.9 percent stake of Porsche’s automotive unit by the end of 2009, saying the targeted holding was raised from a 42 percent goal following cooperation talks. Wolfsburg, Germany-based VW, Europe’s biggest carmaker, sold a record 150,000 cars in China in September, and nine-month deliveries surged 37 percent.
The Chinese auto market is being bolstered by economic- stimulus measures that the country’s cabinet said today will be maintained for the time being. Gross domestic product in China didn’t contract this year, while demand for luxury goods in the country remained unabated during the global recession, according to a survey by consultants Ruder Finn Asia published in July.
“You have this growing set of entrepreneurs who have been very successful very quickly in China,” Bishop said. “Obviously, we’re seeing the benefit of that.”
To contact the reporter on this story: Andreas Cremer in Berlin at acremer@bloomberg.net; Catherine Yang in Hong Kong at cyyang@bloomberg.net.
Last Updated: October 21, 2009 10:16 EDT
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