April 4 (Bloomberg) -- University of Kansas Coach Bill Self will try to guide the Jayhawks to their third basketball championship at the Final Four, and fatten his wallet with a $200,000 bonus.

Self, who is in his fifth year at the school, stands to earn the biggest payout for a title of the four coaches who have their teams in the semifinals at the National Collegiate Athletic Association tournament.

Kansas plays North Carolina and UCLA takes on Memphis tomorrow at the Alamodome in San Antonio. The final is April 7. UCLA's Ben Howland and Memphis's John Calipari each would collect a $100,000 bonus for a victory in the championship game. North Carolina's Roy Williams would get nothing additional for a title.

The bonuses are typically not meant to motivate a coach, rather they reward those who are doing a good job, said Brian Goff, an economics professor at Western Kentucky University in Bowling Green.

``The process to work up to a head coaching slot ensures that these people are very internally motivated -- maybe to a fault,'' Goff said. ``The larger (bonuses) come down to the school sending signals about their expectations and desires to coaches, fans and media.''

The coaches contracts were obtained through open public- records requests filed with each of the schools.

More Bonuses

Self, who made $1.39 million in salary this season, has already earned $100,000 in NCAA tournament bonuses.

Memphis is the only Final Four team never to have won the NCAA men's basketball tournament. North Carolina, with four championships, won as recently as 2005; UCLA, with a record 11, in 1995; and Kansas, with two, in 1988.

Calipari, who earned $1.86 million in salary this season, has the biggest overall bonus package of the Final Four coaches. He received $120,000 when the Tigers qualified for the tournament and an additional $180,000 for reaching the Final Four.

A victory in Monday's championship game in San Antonio will increase his total NCAA postseason bonus to $400,000, or about 21.5 percent of his salary.

``The guaranteed salary is just that -- a guarantee and reward for things they accomplished in the past,'' Memphis Athletic Director R.C. Johnson said in an e-mail. ``A bonus, for both performance and academics, is for things over and above the call of duty. As with the private sector, we like to reward ongoing successes. This also keeps us competitive with other schools.''

North Carolina, UCLA and Kansas didn't respond to interview requests for their coaches and athletic directors.

Just a Start

Andrew Zimbalist, an economics professor at Smith College in Northampton, Massachusetts, says the bonuses are only the beginning of the payout for a successful coach. There's more to be made from endorsements, speaking engagements, camps and other off-court businesses.

``By coaching a winning team, they get to either move into, or preserve, their status in the upper echelon of coaches,'' Zimbalist said.

Howland earned $1.35 million this season at UCLA, plus $50,000 for reaching the Final Four.

North Carolina's Williams, the only one of the four coaches to lead his school to an NCAA title, earned $1.7 million in salary from the university. He privately negotiates his own television and radio agreements, product endorsements and public appearances. The school paid him $81,250 in bonuses for reaching the Final Four.

To contact the reporter on this story: Curtis Eichelberger in Washington at ceichelberge@bloomberg.net

Last Updated: April 4, 2008 00:01 EDT