Sept. 25 (Bloomberg) -- Time Warner Inc.'s Fortune and Money business magazines plan to contribute several hours of video news to the company's CNN Money Web site each day to lure users and advertisers.

CNNMoney.com will feature three-to-five-minute segments focusing on technology, small business, conversations with chief executive officers and market updates, Vivek Shah, president of Time Inc.'s Fortune/Money Group, said in an interview today. The magazines provide about 15 minutes of daily programming now.

Shah, who led a reorganization of the business publications to generate more advertising across Time's print and online titles, projects video will be a ``huge'' contributor to online traffic. The unit, part of New York-based Time Warner's publishing division, is seeing ``ridiculous'' growth rates in digital advertising, he said.

``Video is a really compelling way to tell a story,'' Shah said. ``The appetite for broadband ads is big.''

The clips will include stories best told through video, such as images of the best places to live and the best companies to work for, Shah said. The magazines will increase their video production next year.

Time Warner shares closed unchanged at $18.12 at 4:04 p.m. in New York Stock Exchange composite trading. They have declined 17 percent this year.

Sites owned by Time Warner ranked the sixth most-popular in the U.S. for videos, with 181 million clips viewed in July, or 2 percent of the market, according to Reston, Virginia-based researcher ComScore Inc. Google Inc., including YouTube, was first with 2.5 billion views, or 27 percent of the total. Yahoo! Inc. was second with 390 million.

Small-Business Ties

Time's finance magazines are also considering a way to allow small-business owners to communicate with each other online, Shah said. That project is in its early stages, he said.

Shah's group competes with the Web sites of Dow Jones & Co., which is being bought by News Corp. They may face more competition for ads if Rupert Murdoch decides to make WSJ.com free. That decision is ``right on the front burner,'' Murdoch said on Sept. 18.

``We're confident in our value proposition,'' Shah said.

Time Warner said on Sept. 5 it will close its Business 2.0 title and cut 18 jobs after advertising sales declined. The business magazines unit is now at ``right levels,'' Shah said.

To contact the reporter on this story: Gillian Wee in New York at gwee3@bloomberg.net.

Last Updated: September 25, 2007 16:06 EDT