Oct. 24 (Bloomberg) -- H&M is using mannequins to stand in for Kate Moss in the new Stella McCartney clothing campaign after dropping the English model amid allegations she used cocaine.

Hennes & Mauritz AB will show the collection for the first time tomorrow in London. The company's Web site today features five white, headless mannequins wearing McCartney outfits. Internet users should come back Oct. 27 to see the complete line, which will go on sale Nov. 10, the site says.

The company had planned to use Moss as the lead model for the Stella campaign to match the success of last year's collection by Karl Lagerfeld, the designer behind Chanel. It ran into an unexpected problem in September, when the Mirror newspaper published photos purportedly showing Moss sniffing cocaine. H&M dropped her on Sept. 20.

H&M will eventually use models in the ad campaign. Spokeswoman Annacarin Bjoerne declined to say when or comment on who will feature in them. An announcement will be made tomorrow at the London event, she said. H&M has been introducing clothing by well-known designers as it tries to boost same-store sales, which dropped in the past two fiscal years.

The collection by McCartney, the daughter of musician Paul McCartney, includes a greenish grey chiffon dress with a ribbon for a belt for $99.90 and a black oversized trench coat for $129, according to photos on H&M's Web site.

The collection is going to be smaller than the Lagerfeld line, which helped boost H&M's November sales excluding currency fluctuations by 24 percent. The Lagerfeld line included clothing for both men and women, while McCartney's collection consists of women's wear. Some H&M stores ran out of Lagerfeld clothing within hours of opening when it went on sale last November.

McCartney started a joint venture with Gucci Group NV in 2001 that sells women's clothing, accessories and perfumes. She graduated in 1995 from London's Central St. Martins College of Art & Design and her final-year collection was bought by retailers such as Neiman Marcus.

Shares of H&M have gained 26 percent in the past year, compared with a 5.4 percent advance in the Bloomberg Europe Retail Index.

To contact the reporter on this story: Thomas Mulier in Madrid at tmulier@bloomberg.net.

Last Updated: October 24, 2005 11:37 EDT