Ambev Executives to Face Brazil Antitrust Probe, Official Says
Aug. 28 (Bloomberg) -- Brazil’s Justice Ministry will begin
probing allegations that executives of Cia de Bebidas das
Americas, Latin America’s largest brewer, concealed evidence of
anticompetitive practices from authorities, an official said.
The ministry will follow a recommendation from Cade, as the
country’s antitrust agency is known, and open an investigation
of Ambev’s executives, Mariana Tavares, the ministry’s antitrust
division chief said in an interview. The probe, which could
result in civil charges against the executives, comes after Cade
imposed a record 353 million reais ($187.9 million) fine on
Ambev last month.
“We’ll follow the recommendation made by Cade,” Tavares
said. “We’ll start a preliminary process against Ambev’s
executives.”
The probe will begin as soon as the documents from Cade
arrive at the ministry, which may take place as early as this
week, Tavares said. The names of the executives won’t be
disclosed for now, Cade member Fernando de Magalhaes Furlan, who
oversaw the investigation of Ambev, said in an e-mail.
AmBev is the Sao Paulo-based unit of Anheuser-Busch InBev
NV. Its brands include Antarctica, Bohemia and Brahma beers.
“Documents copied during a raid in Ambev’s headquarters
show that there is evidence against its administrators,” Furlan
said. “There’s especially evidence related to actions they took
to cover their true market practices from competition
officials.”
Probe Recommendation
Cade recommended the investigation of “persons directly or
indirectly involved and responsible for the infringement,”
Furlan said.
Ambev wasn’t notified of the ministry’s decision and is
unsurprised that an investigation of its executives will be
opened based on previous Cade statements, said Alexandre Loures,
the company’s spokesman. In regulatory filing on July 22, the
company denied any wrongdoing in connection with its marketing
practices.
“The Justice Ministry is simply doing what was determined
by Cade a month ago and broadly published then,” Loures said.
“There isn’t any change in the process up until today.”
Under Brazilian law, the antitrust division of the Justice
Ministry has discretion on whether to open an investigation
based on the evidence forwarded by Cade, regardless of the
agency’s recommendation, a ministry spokesman said in a phone
interview.
Brazil’s antitrust agency levied its fine against Ambev on
July 22 for limiting competition by discouraging retailers from
stocking other brands. The amount of the fine represents 2
percent of the company’s revenue in 2003, the year before the
anticompetitive measures began.
AmBev hurt competition by restricting retailers from
carrying other brands and rewarding them with gifts, perks and
discounts, Cade ruled. Retailers were required to keep 90
percent of their inventory in AmBev products, Furlan said July
22.
The company said in an Aug. 13 statement it will appeal the
fine and hasn’t accounted for it in interim financial statements
because it believes it will prevail in court challenges.
To contact the reporters on this story:
Iuri Dantas in Brasilia at
idantas@bloomberg.net
Last Updated: August 28, 2009 14:41 EDT