Blend Made With Olive Oil - The Essence of the Mediterranean

ENGLEWOOD CLIFFS, N.J., Jan. 10 /PRNewswire/ -- I Can't Believe It's Not Butter!(R) introduces a Mediterranean Blend to its line of spreads. Made with olive oil, which is a key component to a Mediterranean diet, the new I Can't Believe It's Not Butter!(R) Mediterranean Blend was made available nationwide in November 2006. The new spread is an excellent source of Omega 3, is naturally cholesterol free and contains no trans fat.*

"I have always believed in the importance of living the Mediterranean lifestyle, so I am thrilled that my friends at I Can't Believe It's Not Butter! have created a new Mediterranean Blend made with Olive Oil," said Fabio, the romantic icon and long-standing spokes-hunk for the brand. "It is a great way to enjoy a delicious spread and the essence of the Mediterranean."

I Can't Believe It's Not Butter! Mediterranean Blend is also available in a light version with 50 percent less fat and calories than butter. Both versions are naturally cholesterol free and contain no trans fat** per serving and are available in a 15 oz. tub.

    I Can't Believe It's Not Butter!(R) Mediterranean Blend
    * An EXCELLENT source of OMEGA 3-contains 400mg of OMEGA 3 ALA per serving
      (30% of the daily value of ALA)
    * 70% less saturated fat than butter
    * No trans fat per serving
    * Naturally cholesterol free
    * Same price as the original I Can't Believe It's Not Butter! -
      $1.99 15oz. tub
    I Can't Believe It's Not Butter! Mediterranean Blend Light
    * A GOOD source of OMEGA 3-contains 200mg of OMEGA 3 ALA per serving (15%
      of the daily value of ALA)
    * 85% less saturated fat and 50% fewer calories than butter
    * No trans fat per serving
    * Naturally cholesterol free
    * Same price as the original I Can't Believe It's Not Butter! Light -
      $1.99 15oz. tub
    About Unilever

Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico -- generating more than $9 billion in sales in 2005. For more information visit www.unileverusa.com.

    *  Mediterranean Blend contains 8g fat (2g sat. fat) per serving
    ** Mediterranean Blend Light contains 5g fat (1g sat. fat) per serving
    Contact:  Cody Adams
              M Booth & Associates
              212-481-7000 x 3215
              codya@mbooth.com

SOURCE Unilever

CONTACT: Cody Adams of M Booth & Associates, +1-212-481-7000, ext. 3215, codya@mbooth.com, for Unilever -0- Jan/10/2007 16:10 GMT

Last Updated: January 10, 2007 11:10 EST