June 22 (Bloomberg) -- EBay Inc., the world's largest online auctioneer, will resume advertising on Google Inc.'s Adwords program in the U.S. following a 10-day suspension.

EBay will spend ``in a more limited fashion'' now, Hani Durzy, a spokesman for the company, said today. EBay stopped buying Adwords advertisements on June 13 following a dispute with Google over rival online-payment services.

EBay cut advertising after Google planned an event at an EBay sellers' conference to protest the company's ban on Google's Checkout service, a rival to EBay's more popular PayPal unit. Google, owner of the world's most-visited Web site, canceled the event.

``We were not as dependant on Google Adwords as we thought,'' said Durzy. He declined to say whether the decision to end and resume spending was affected by the Checkout event.

Adwords is designed to boost traffic to Web sites by placing advertisements near search results.

Google confirmed that EBay resumed ad purchases. ``We look forward to a continued partnership,'' spokesman Brandon McCormick said in an e-mail.

Shares of EBay rose 63 cents, or 2 percent, to $31.76 at 4 p.m. in Nasdaq Stock Market composite trading. Sanford C. Bernstein & Co. gave the stock an ``outperform'' rating because of PayPal's growth prospects.

Shares of Mountain View, California-based Google advanced $10.87, or 2.1 percent, to $524.98.

To contact the reporter on this story: Danny King in Los Angeles at dking19@bloomberg.net

Last Updated: June 22, 2007 16:36 EDT