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CROCS Inc

Crocs Profit Triples; Company Raises 2007 Forecast (Update1)

By Mary Jane Credeur

July 26 (Bloomberg) -- Crocs Inc., the maker of a colorful line of casual shoes, said second-quarter profit tripled as sales of its namesake footwear and accessories climbed.

The company increased its 2007 profit forecast to $1.89 to $1.93 a share from an estimate in May of $1.45 to $1.48 a share. Net income jumped to $48.5 million, or 58 cents, from $15.7 million, or 19 cents, a year earlier, Crocs said today in a statement. Profit beat analysts' estimates by 14 cents.

A wider assortment of products, increased distribution and more shelf space helped lift sales in Europe, Chief Executive Officer Ron Snyder said in the statement. Crocs raised its full- year profit forecast on better-than-expected orders, he said.

Sales more than doubled to $224.3 million on demand for warmer-weather styles of Crocs flip-flops and wedges. The Niwot, Colorado-based company sold more accessories, such as Jibbitz charms that can snap into the holes of shoes for decoration.

Analysts estimated profit of 44 cents a share in the quarter and $1.53 for the year, based on the average of seven projections compiled by Bloomberg.

Crocs shares jumped $8.13, or 16 percent, to $58.72 at 6:26 p.m. New York time after the close of regular trading on the Nasdaq Stock Market.

To contact the reporter on this story: To contact the reporter on this story: Mary Jane Credeur in Atlanta at mcredeur@bloomberg.net.

Last Updated: July 26, 2007 18:28 EDT

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