Oct. 30 (Bloomberg) -- Al Noor Holdings, the media unit of Qatar’s Al-Hashemi group, started a $200 million international film fund, said Premila Hoon, managing director of London-based Entertainment Capital Advisors, which is advising the company.

Al Noor will invest in at least 10 “high-profile” films over five years, Hoon said in an interview today. The unit has $40 million committed to the fund and plans to raise the remaining $160 million through private placements, she said.

Last Updated: October 30, 2009 06:08 EDT