By Connie Guglielmo and Courtney Dentch
June 26 (Bloomberg) -- Apple Inc.'s iPhone already has people lining up at two Apple stores in New York, four days before the device is scheduled to be released.
David Clayman from Chicago got to Apple's Fifth Avenue store 24 hours ago to take the third spot in line. He'll either donate the phone to charity or give it to his dad. Jessica Rodriguez, who arrived this morning to take the next spot, plans to give the iPhone to her sister as a birthday present. She'll also buy one for herself if she can.
Apple Chief Executive Officer Steve Jobs plans to release the iPhone on June 29 at 6 p.m. in each U.S. time zone. The device, which combines an iPod media player with a phone that can browse the Web, will put Apple in a market that's expected to top 1 billion in unit sales next year. Apple aims to sell 10 million iPhones in 2008, to take 1 percent of the market.
``When you think of Apple, Steve Jobs puts 110 trillion percent into everything,'' said Rodriguez, a 24-year-old from the Bronx, standing alongside five others in the 90-degree heat. ``He's a great innovator. By the time everyone else figures it out, he already has it done.''
Johnny Vulcan started the queue outside Apple's store in Manhattan's SoHo district at 7 a.m. today. He's trying to raise awareness for Keep a Child Alive, a charity that treats children with AIDS in Africa. The group plans to auction the device on EBay and said one of its celebrity ambassadors will hand-deliver it to the winning bidder.
Service Plans
Apple will sell the iPhone at 162 stores. The company said today it will close the doors at 2 p.m. that day to prepare for the debut and then reopen four hours later. AT&T, which will offer the gadget at 1,800 company-owned outlets, said its stores will be closed for 90 minutes before the iPhone goes on sale.
The iPhone will come in two versions: a $499, 4-gigabyte model and a $599, 8-gigabyte version. Both require a two-year service plan with AT&T Inc. San Antonio-based AT&T said today that plans will cost about $60 to $220 a month.
``I'll probably get the world's worst sunburn,'' said Eric Mueller, a graphic designer from Harlem who's fifth in line at the Fifth Avenue store, the only Apple outlet that's open 24 hours a day. ``But it's exciting to be part of it.''
For others, it's about earning some extra cash. John May, a college student in Vallejo, California, has offered to stand in line for $250 for a potential iPhone buyer. He'll wait at an Apple store in Vallejo or Walnut Creek.
Although no one has responded to his ad on Craigslist, May said he'll still join the line for latecomers.
``It seems like an easy way to make cash,'' said May, 18, who said his dad gave him the idea. ``It's crazy.''
To contact the reporters on this story: Connie Guglielmo in San Francisco at cguglielmo1@bloomberg.net; Courtney Dentch in New York at cdentch1@bloomberg.net
Last Updated: June 26, 2007 18:35 EDT
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