June 23 (Bloomberg) -- Yahoo! Inc., the second-largest seller of online advertising in the U.S., added a program to help employers target and attract specific types of job recruits.

The features will turn listings on Yahoo's HotJobs Web site into display ads that appear on the company's other pages such as Yahoo Finance. The ads will target specific job seekers based on the information they provide and online behaviors, Sunnyvale, California-based Yahoo said today in a statement.

Yahoo is looking to attract advertisers to boost revenue amid a proxy fight with activist investor Carl Icahn for control of the board. The company, whose net income fell in eight of the past nine quarters, accounted for 16 percent of the $21.1 billion U.S. online advertising market last year, according to researcher EMarketer Inc. in New York.

Yahoo also will help recruiters build business profiles that let potential applicants learn more about company news, view corporate videos and search for open positions.

The Internet company, second to Google Inc. in online ad sales, fell 54 cents to $21.45 in Nasdaq Stock Market trading at 4 p.m. New York time. The stock has dropped 7.8 percent this year.

Microsoft Corp. offered to pay $33 a share to buy the entire company and made an alternative proposal for its search assets. Instead Yahoo rejected the offers and forged a partnership with Google to sell some ads. Icahn has nominated a slate of nine directors to oust Yahoo's board at a meeting on Aug. 1.

To contact the reporter on this story: Amy Thomson in New York at athomson6@bloomberg.net

Last Updated: June 23, 2008 16:42 EDT