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Chrysler’s Marchionne Said to Predict Profit by 2011 (Update1)

By Mike Ramsey

Nov. 3 (Bloomberg) -- Chrysler Group LLC, the money-losing U.S. automaker run by Fiat SpA, expects to break even next year and be profitable by the end of 2011, three people familiar with the matter said.

Chief Executive Officer Sergio Marchionne may announce those goals at a presentation tomorrow, said two of the people, who asked not to be identified because the details aren’t public. Marchionne had given the targets in internal briefings, the people said.

“We are not bleeding as people think we are,” Marchionne said in a presentation last month.

Chrysler is hosting about 300 people, including 150 financial and auto-industry analysts, at its Auburn Hills, Michigan, headquarters for a presentation tomorrow about the company’s plans to return to profit and repay government loans, according to Gualberto Ranieri, a spokesman.

The automaker can break even by selling 1 million cars annually in the U.S. and make $1 billion for every additional 100,000 vehicles, two people familiar with its finances have said. Chrysler won’t comment on its financial outlook, Shawn Morgan, a spokeswoman, said today.

Marchionne said at the Frankfurt Motor Show in September he expects about 11 million new light vehicles to be sold in the U.S. next year. So far this year, Chrysler had a 9 percent share of the U.S. market this year. At that market share, Chrysler would have about 1 million sales.

The total through October was 781,319, Chrysler said today.

No Reports

Closely held Chrysler hasn’t disclosed its current debts, nor has it released financial data since leaving bankruptcy on June 10. The U.S. and Canada lent Chrysler more than $14 billion since the start of 2009, with more than half of the lending being wiped out or converted into equity in Chapter 11.

“Companies that go public go on a roadshow and reveal a tremendous amount of information,” said Anant Sundaram, a finance professor at Dartmouth College in Hanover, New Hampshire. “Given the opacity they have had over the past decade of their existence, at some point they have to start introducing themselves to Wall Street.”

Chrysler hasn’t been a stand-alone public company since Daimler AG bought the automaker in 1998 for $36 billion. Cerberus Capital Management LP acquired Chrysler in 2007, vowing to invest $7.4 billion in the company. The automaker sought Chapter 11 protection on April 30.

Falling Sales

October new-vehicle sales fell 30 percent, Chrysler said today. While General Motors Co. and Ford Motor Co. posted their first combined gain in three years, a day after Ford projected being “solidly profitable” by 2011, Chrysler’s 39 percent drop in 2009 deliveries is the most of any major automaker.

Tomorrow’s presentation will include a discussion of Chrysler’s plans for brands and vehicles, said Ranieri, the spokesman. The product plans may include building the Fiat 500 small car in Mexico and bringing the Italian company’s Alfa Romeo brand back to the U.S.

Under its bankruptcy reorganization, Chrysler is now owned by a United Auto Workers union retiree health-care fund, the U.S. and Canadian governments, and Fiat.

Marchionne, who also is CEO of Fiat, has said Chrysler won’t register its stock for sale in 2010. The automaker plans to eventually list the shares, which would let the current owners unwind or reduce their stakes.

Brands, Technology Review

Chrysler also has said it will provide an update tomorrow on its vehicle plans and how it will integrate Fiat technology.

Chrysler will build the Fiat 500 small car at an assembly plant in Toluca, Mexico, people familiar with the matter have said.

Fiat’s Alfa Romeo probably will return to the U.S. in 2011 or 2012, with the first vehicle likely to be the sedan that will replace the Alfa 159, Sergio Cravero, the brand’s CEO, said in an August interview.

Chrysler on Oct. 5 announced the creation of the Ram brand for its trucks, separating their marketing from Dodge cars. In August, the automaker cut prices on most 2010 Dodge models.

Fiat now owns 20 percent of Chrysler. The Turin, Italy- based company can increase that to 35 percent by achieving three milestones: building an efficient engine in the U.S., producing a car that travels 40 miles per gallon of fuel, and reaching a target for international sales through Fiat retail outlets.

To contact the reporter on this story: Mike Ramsey in Southfield, Michigan, at mramsey6@bloomberg.net

Last Updated: November 3, 2009 18:13 EST