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London Olympics' Controversial Logo Will Stay, Officials Say

By Brian Lysaght

June 12 (Bloomberg) -- London's 2012 Olympic Games official logo, branded as ``hideous'' and ``a waste of money'' by local politicians last week, will remain as symbol of the event, organizers said.

``There are no plans to change the logo,'' said Sebastian Coe, the ex-Olympian who chairs the games' organizing committee, at a press conference today. ``There will be some creative things we will do, but you will not see a different shape.''

Critics said the five angular shapes that spell out ``London'' and ``2012'' resembled a Nazi insignia or an animal relieving itself. An animated version of the logo was removed from the games' Web site on June 5 after Epilepsy Action, a U.K. charity, said it had caused fits in epileptics sensitive to flickering light.

International Olympic Committee officials are spending three days visiting London's planned Olympic Park and reviewing the organizers' progress. The IOC approved the logo in February, and the organizers are on schedule in all areas, Coe said.

The government of Prime Minister Tony Blair set aside 9.3 billion pounds ($18.35 billion) to spend on the Olympics, which will be the largest construction project in Europe.

Mayor Ken Livingstone, who attended the press conference wearing the logo on a lapel pin, gave lukewarm backing to the image.

``It's a logo, and it will grow on you,'' he said.

Damian Hockney, a member of London's legislative assembly, last week called the image, which cost 400,000 pounds to create, ``an expensive disappointment.'' Bob Neill a member of Parliament and city assembly, called it ``hideous'' and a ``waste of money.''

To contact the reporter on this story: Brian Lysaght in London at blysaght@bloomberg.net.

Last Updated: June 12, 2007 09:43 EDT

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