July 11 (Bloomberg) -- Moneysupermarket.com Group Ltd., whose Web sites compare finance and travel prices, said its initial public offering will raise as much as 428 million pounds ($868 million) for the company and current investors.

The 204 million shares to be sold will be priced between 170 pence and 210 pence, the Ewloe, England-based company said today in a statement. At the high end of the price range, Moneysupermarket.com's IPO would be the U.K.'s second-biggest this year after February's 929 million-pound sale by sporting- goods retailer Sports Direct International Plc.

Moneysupermarket.com drew 64 million visitors last year to its Web sites, where users can compare prices of goods and services from personal loans and plane tickets to Internet access and MP3 music players. Sales have surged by three-quarters in two years as more Britons use high-speed broadband connections to go on line and the market for Web advertising expands.

Trading of the stock is expected to start around July 31, according to the company, which aims to raise 180 million pounds before expenses for debt repayment and expansion. The shares being offered equate to a 41 percent stake.

Chief Executive Officer Simon Nixon, 39, will sell about 60.3 million shares, the statement shows, or around 18 percent of his holding. That would raise about 127 million pounds at the high end of the price range.

Other managers and some current and former workers will sell about 26.5 million shares. Executive directors and some managers are subject to restrictions on further sales of stock for three years after trading starts.

Individual investors in the U.K. can apply to buy shares after the publication of the IPO prospectus, scheduled for today. The deadline for applications is July 24.

Credit Suisse Group, Lehman Brothers Holdings Inc. and UBS AG are managing sales of the stock to institutional investors.

To contact the reporter on this story: Dan Weeks in London at dweeks1@bloomberg.net

Last Updated: July 11, 2007 04:13 EDT