Oct. 12 (Bloomberg) -- Vodafone Group Plc, the world’s biggest mobile-phone company, will switch its listing of American depositary receipts to Nasdaq OMX Group Inc. from rival NYSE Euronext to save money.

Vodafone expects to start trading on Nasdaq, home to technology stocks such as Apple Inc. and Microsoft Corp., around Oct. 29, the Newbury, England-based company said today in a statement. The shift will save Vodafone about $400,000 a year in listing fees, spokesman Simon Gordon said.

“There are two benefits from moving to Nasdaq,” Gordon said. “We want to save the money and secondly we don’t just offer voice services anymore, we offer multimedia and data and therefore expect to be at home on Nasdaq.”

The New York Stock Exchange and Nasdaq have competed for listings since the 1970s. Fourteen companies including Mattel Inc., the world’s biggest toymaker, have switched to Nasdaq from the NYSE so far this year, according to Nasdaq, while NYSE says two companies have moved the other way.

Scott Cutler, head of U.S. listings at NYSE, said in February this year that the world’s largest operator of stock exchanges will ‘aggressively” seek new companies to list and fight attempts by Nasdaq to poach business.

Vodafone, whose primary listing is in London, will continue to use the ticker symbol VOD, the company said.

To contact the reporter on this story: Nandini Sukumar at nsukumar@bloomberg.net;

Last Updated: October 12, 2009 07:31 EDT