Dec. 4 (Bloomberg) -- Striking film and television writers presented a new contract proposal that they estimate would cost Hollywood studios about $150 million over three years.

The Writers Guild of America brought the plan to talks that resumed today, spokeswoman Sherry Goldman said in an interview. Studio negotiators said in an e-mailed statement they were studying the proposal and will meet with writers again tomorrow.

The union walked off the job on Nov. 5, and has made pay for digital media a centerpiece of negotiations. Writers say they didn't get a big enough share of home-video sales in 1988 talks. U.S. sales of DVDs will total $17.6 billion this year, almost double ticket sales, according to PricewaterhouseCoopers. Writers are asking for a percentage of revenue generated by the Internet and digital devices.

``The guild is desperately trying to get that kind of equation because they got screwed in '88 and they don't want to get screwed again,'' David Rips, director of Deloitte & Touche's media and entertainment practice, said today in an interview.

Today's talks were the first since the union took a break to consider a Nov. 29 offer from the studios' Alliance of Motion Picture and Television Producers. They responded today with their counterproposal.

The union's latest plan is similar to a $151 million proposal it introduced before going on strike, Goldman said. She declined to provide details.

A report on the union's Web site today said the studios' latest proposal would be worth $32 million to writers, not the $130 million claimed by the companies. The union said also it was encouraged by the studios' willingness to talk.

The strike has forced CBS Corp., General Electric Co.'s NBC, Walt Disney Co.'s ABC and News Corp.'s Fox to halt production of some films, dramas and comedies.

Progress in the talks has been stymied because no one is certain what digital content is really worth, Rips said. They're trying to guess what that might be.''

To contact the reporters on this story: Michael White in Los Angeles at mwhite8@bloomberg.net.

Last Updated: December 4, 2007 21:58 EST