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Toyota to Cut Prius Price to Match Honda Insight, Nikkei Says

By Fergus Maguire

March 17 (Bloomberg) -- Toyota Motor Corp. will cut the price in Japan of the current version of the Prius gasoline- electric hybrid car to match that of Honda Motor Co.’s Insight, Nikkei English News said, without citing anyone.

The starting price of the Prius will be cut to 1.89 million yen ($19,250) from 2.33 million yen, the report said. Honda’s Insight hybrid went on sale in Japan last month.

Last Updated: March 16, 2009 18:13 EDT

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