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SAP Gets Order From Daimler, Adding 35,000 New Users (Update1)

By Andreas Hippin

May 19 (Bloomberg) -- SAP AG, the world's biggest maker of business-management software, said it received an order from Daimler AG which will boost the number of SAP users at the carmaker to more than 100,000 from 65,000.

The global agreement aimed at reducing costs and increasing efficiency in auto production includes software, software maintenance and consulting services, the Walldorf, Germany based company said in a statement distributed by e-mail today. Financial details of the agreement were not disclosed.

``This agreement with SAP is important to the success of our information technology harmonization strategy and frees us to concentrate on our core business,'' Daimler Chief Information Officer Michael Gorriz said in the statement.

SAP generates as much as 78 percent of its software sales from existing customers, SAP Chief Executive Officer Henning Kagermann said at a press reception in Berlin yesterday. The world's second-largest maker of luxury vehicles and SAP entered a software development partnership in 2002. Daimler is a SAP partner since 1984.

To contact the reporter on this story: Andreas Hippin in Frankfurt at ahippin@bloomberg.net

Last Updated: May 19, 2008 01:09 EDT

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