June 16 (Bloomberg) -- Adidas AG, the world's second- largest sporting-goods maker, will ``clearly exceed'' its full- year sales target for soccer-related goods and gain share in all major markets, Chief Executive Officer Herbert Hainer said.

Revenue from shoes, balls and shirts will beat Adidas' target of 1.2 billion euros ($1.9 billion) this year, Hainer said at a press conference in Vienna today. The company has surpassed 80 percent of that target so far after selling about 6 million balls and 1.5 million shirts in Europe.

Adidas is the sponsor of soccer's European Championship, which is currently being played in Austria and Switzerland, and provides national-team uniforms for Germany, France, Spain, Romania and Greece. Soccer revenue this year will be 50 percent above the level in 2004, when the tournament was last played, and more than 10 percent above the World Cup year of 2006.

``This year will be our best ever,'' Hainer said. ``We had a good first quarter, and in the second quarter, we are well on track.''

Hainer reiterated Adidas' full-year forecast that sales will gain at a ``high-single-digit'' pace and profit will rise at least 15 percent. Marketing costs in the year will not exceed the average 13 percent of sales in the past years, he added.

Adidas is gaining market share in its five key European markets -- Germany, France, Italy, Spain and the U.K. -- as well as in the U.S., he added. In Europe, Asia and Latin America, Adidas' sales are rising faster than those of major competitors Nike Inc. and Puma AG, he said.

To contact the reporter on this story: Holger Elfes in Vienna at helfes@bloomberg.net.

Last Updated: June 16, 2008 08:09 EDT