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Guggenheim Loses Krens as His Splashy Style Thrives Worldwide

Commentary by James S. Russell

Feb. 29 (Bloomberg) -- The news that Thomas Krens will depart as director of the Solomon R. Guggenheim Foundation was as startling as it was sudden. Now that his numerous critics have gotten their way, what will become of the Guggenheim?

Krens has been a lightening rod for much of his 20-year tenure. He attracted criticism for overly commercial shows and ``franchising'' the Guggenheim ``brand'' in elaborate branches planned worldwide that have largely failed to materialize.

The board may feel he didn't tend the New York garden well enough -- raising too little cash and adding too little to the core collection -- while crusading for a Frank Gehry-designed cultureplex halfway around the world. His expansive and controversial vision for the museum will be hard to undo, though, assuming the board wants to.

His departure, of course, coincides with the ascendancy of his world view. He not only conjured up the proposed Abu Dhabi Guggenheim (a project he'll continue to run for the foundation), he persuaded Emirates authorities to make culture the centerpiece of its location, the $27 billion Saadiyat Island development.

The Guggenheim -- along with the Louvre, a performing-arts complex, a maritime museum and the Sheikh Zayed National Museum, all designed by celebrity architects -- will dominate the development's skyline. Smaller pavilions for temporary art exhibitions will line its chief boulevard.

Bigger and Bigger

These enormous museums set some critics' teeth grinding. (The Guggenheim in Abu Dhabi, at 320,000 square feet, or 30,000 square meters, will be a third larger than the hefty branch in Bilbao, Spain). It's showmanship and spectacle, not art, they say. Krens has never apologized for wanting to astonish visitors.

Indeed, the great size of these institutions accommodates a hunger for art in the most rapidly developing parts of the world. (In China, they're building museums before they have collections.) Consider how big Art Basel and other fairs have become, thick with newly wealthy Russians and Indians.

Krens identified a desire for spectacle among artists, not just architects. It has always been a big factor in art, though banished for decades by the modernist era's early austerity. Now it has returned as a defining character of contemporary art.

Krens made the entrance plaza of the Guggenheim Bilbao available for Jeff Koons's crowd-pleasing, flower-bedecked giant ``Puppy,'' yet other museums have done so too. The ultra- tasteful new Broad wing of the Los Angeles County Museum of Art allocated its largest space for a single artist to -- Koons.

Expanded Possibilities

Did Krens invent Cai Guo-Qiang, whose somersaulting sedans dangle today in the New York Guggenheim's spiral? No, the art market and public appetite did. Yet by understanding what was possible in the Frank Lloyd Wright building, Krens made Cai and others possible.

Before Krens, the New York building was regarded as a curatorial black hole. He and savvy curators have shown that a wide variety of works not only can be displayed well in the space, they can thrive.

``Artists get tired of interacting with same old white cubes,'' observed Gehry, architect of Bilbao and Abu Dhabi, in a recent conversation. For artists, sculptural architectural spaces, he noted, ``are a new kind of provocation. They allow you to change your language and move you somewhere else.''

Krens recognized early that art needn't be confined to antiseptic rooms that mount every piece in lonely, worship- inducing splendor. Encouraging art to engage with architecture, and vice versa, is another way of saying art and artists can engage with visitors. Symphony orchestras would love to have the audiences that museums enjoy these days.

Krens's view is not for everyone. Yet, at its best, it's amazing how alive his approach to art can be. Returning to the sleepy pre-Krens past is not an option for the Guggenheim. His high-wire act will be an extremely hard one to follow.

(James S. Russell is Bloomberg's U.S. architecture critic. The opinions expressed are his own.)

To contact the writer of this story: James S. Russell in New York at jamesrussell@earthlink.net.

Last Updated: February 29, 2008 00:05 EST

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