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Russia's Mercury Group Buys London Art Company Phillips de Pury

By John Varoli

Oct. 6 (Bloomberg) -- Moscow-based Mercury Group has bought control of Phillips de Pury & Company, the New York and London- based auction house said today in an e-mailed statement.

Phillips's founder and chairman, Simon de Pury, retains his position and stake in the company as part of what the e-mailed news release calls ``a strategic partnership.''

``We have seen tremendous growth in the company over the last four years,'' said De Pury in the statement. ``This partnership with a major player in the luxury sector will allow us to provide a unique platform to new and fast-growing markets. Russia has clearly emerged as an important art market.''

Phillips said in the statement that its contemporary-art sales rose 80 percent in the first half of 2008 compared with the same period in 2007. Besides auctions, Phillips conducts private sales, selling exhibitions, and helps clients build collections.

Mercury owns the TSUM department store in downtown Moscow, and the Barvikha Luxury Village in a Moscow suburb. Its shops sell brands such as Gucci, Prada, Giorgio Armani and Rolex. It also has showrooms for Ferrari, Maserati and Bentley cars.

In October 2007, the Luxury Village hosted the first contemporary-art exhibition in Russia by Gagosian Gallery, the art world's global leader in exhibition space.

``For us, particularly, it represents a substantially expanded capital base,'' said Ariel Childs, spokeswoman for Phillips de Pury, in a telephone interview. ``It means we can grow. It's an added level of support that we are very pleased to have. I would expect that we'll be holding sales in Moscow. We will keep our focus on contemporary art and design and the core business values will remain.''

(John Varoli writes for Bloomberg News. The opinions expressed are his own.)

To contact the writer on the story: John Varoli in St. Petersburg at jvaroli@gmail.com.

Last Updated: October 6, 2008 11:05 EDT

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