Oct. 8 (Bloomberg) -- Megacable Holdings SAB, Mexico’s largest cable-television company, jumped to the highest price in almost 15 months on speculation it might be a takeover target.

The Guadalajara, Mexico-based company rose 4.7 percent to 27.76 pesos in Mexico City trading, the highest price since July 22, 2008. The shares have climbed 10 percent this week.

Grupo Televisa SA, the world’s largest Spanish-language broadcaster, is open to buying Mexican cable operators, Chief Executive Officer Emilio Azcarraga told reporters yesterday in Mexico City. The comments sparked gains in Megacable, said Eric Wilson, an analyst with Actinver SA.

Megacable won more than 8,500 clients in August and September from Telefonos de Mexico SAB as its TV, Internet and phone service package lured customers, Wilson said, citing figures from regulator Cofetel.

“Megacable still has some kind of attractive element that Telmex can’t quite match,” Mexico City-based Wilson said. “It’s the attractiveness of the triple-play package.”

Vanesa Lizarraga, head of investor relations at Megacable, said the speculation of a takeover by Televisa is “purely rumor.” The advance in the shares had to do with “natural market movements,” the company said in an e-mailed statement to Mexico’s stock exchange. Televisa’s Azcarraga couldn’t immediately be reached for comment through calls to his office.

To contact the reporter on this story: Emily Schmall in Mexico City at eschmall@bloomberg.net

Last Updated: October 8, 2009 17:13 EDT