Jan. 15 (Bloomberg) -- Tommy Hilfiger Corp., the clothier taken private by Apax Partners Worldwide LLP after its garments lost favor with teenagers, will return to the stock market by selling shares in an initial public offering in Amsterdam.

Apax and Tommy Hilfiger managers will sell stock in the offering, according to an e-mail sent to clients by Morgan Stanley, one of the IPO managers. Presentations to investors are scheduled to start Jan. 25, and bids for the shares will be taken up to Feb. 4, it shows.

Tommy Hilfiger first went public in 1992 and raised annual sales to almost $2 billion in 2000 after its red-white-and-blue- splashed clothing became popular with musicians including rapper Snoop Dogg. The company put itself up for sale after teenagers switched to garments from Abercrombie & Fitch Co., and Apax agreed in December 2005 to buy it for $1.6 billion.

``Tommy Hilfiger is a brand in transition,'' said Rune Gustafson, U.K. chief executive officer at brand consulting firm Interbrand. ``It's got to have a strong identity that is consistent between the U.S., Europe and Asia, which it doesn't have now.''

Credit Suisse Group is the IPO's global coordinator, and Morgan Stanley and Fortis are joint bookrunners. Spokesmen Michael Fuchs of Tommy Hilfiger and Carlos Melville at Morgan Stanley declined to comment.

Up to $3 Billion

A public offering of Tommy Hilfiger may be worth as much as $3 billion, the Financial Times reported in October, citing people familiar with the situation. The company was started by its namesake designer, who was born in the New York city of Elmira and opened a boutique while still a high-school student.

Tommy Hilfiger is returning to the market as Italian fashion makers Prada Holding NV and Salvatore Ferragamo SpA plan their own first-half share sales to meet demand for luxury-goods stocks.

``Prada and Ferragamo are luxury brands, while Tommy Hilfiger is what we call `better' sportswear,'' said Gilbert Harrison, chairman of New York-based private-equity firm Financo Inc. ``The fact that they are coming to market shouldn't affect the ability to get a Tommy Hilfiger IPO completed.''

Prada, which has scrapped three listing attempts this decade, has hired Goldman Sachs Group Inc., Intesa Sanpaolo SpA and UniCredit SpA to arrange a sale. IPOs may value Prada at about 5 billion euros ($7.2 billion) and Ferragamo at 1.5 billion euros, people familiar with the plans have said.

Financo specializes in retail transactions and helped clothes maker Limited Brands Inc. buy La Senza Corp. last year.

To contact the reporters on this story: Sarah Thompson in London at sthompson17@bloomberg.net; Adria Cimino in Paris at acimino1@bloomberg.net.

Last Updated: January 15, 2008 08:41 EST