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Venus Williams to Launch Fashion Line With $15 Tennis Sneakers

By Erik Matuszewski

Aug. 23 (Bloomberg) -- Venus Williams will launch a women's fashion line this year with all products selling for less than $20, including a signature athletic shoe she'll debut at next week's U.S. Open tennis tournament in New York.

Williams, 27, and retailer Steve & Barry's University Sportswear said in a news release that the collection, called ``EleVen,'' will be available in stores starting in November.

The line will include items such as casual and athletic shoes, fleece outerwear, down jackets, graphic t-shirts, track suits, denim jackets and jeans, tote and gym bags, and jewelry. Everything in the collection will be priced at $19.98 or less, including the $14.98 ``V-Court'' sneaker that Williams will wear during the U.S. Open, the year's final Grand Slam tournament.

Williams, a two-time U.S. Open tennis champion who finished a course in fashion design this year, worked with a team of Steve & Barry's designers to help create each of the more than 120 pieces in the EleVen collection.

``The idea that I am using my design education to actually create clothing and footwear that I will wear on and off the tennis court is a dream come true for me,'' the former women's world No. 1 said in a statement. ``The vision has been to create a collection that will allow women to easily transition throughout their active lifestyles and still look fashionable.''

New York Knicks guard Stephon Marbury teamed with Steve & Barry's last year to launch his own collection of shoes and clothes, including the $14.98 Starbury basketball sneakers he wears during National Basketball Association games.

Williams, who also counts four Wimbledon championships among her 35 career singles titles, has been active away from the tennis court. In addition to her fashion pursuits, she's written songs and founded an interior design company called V Starr Interiors. Williams said the name EleVen for her fashion line came from the address of the Lynwood, California, home where she first lived along with younger sister Serena, who has won eight Grand Slam titles.

To contact the reporter on this story: Erik Matuszewski in New York at matuszewski@bloomberg.net

Last Updated: August 23, 2007 16:35 EDT

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