By Bob Bensch
Oct. 20 (Bloomberg) -- The Boston Red Sox’s marketing group, which this week signed an agreement with London-based soccer club Fulham, would like to host an English Premier League game at Fenway Park.
Sam Kennedy, president of the Sox’s Fenway Sports Group, said the company has talked internally about the idea, but hasn’t brought it forward to the world’s richest soccer league. Fenway Sports Group’s parent New England Sports Ventures owns Major League Baseball’s Red Sox and Fenway Park.
“We do not have any traction yet in the U.K. with this idea, to be clear, but we’d like to pursue the concept of bringing an English Premier League game to Fenway Park, if they would ever be interested,” Kennedy, also the chief sales and marketing officer for the Red Sox, said in a telephone interview. “We think it would be a cool way to celebrate Fenway’s 100th anniversary” (in 2012).
The Premier League announced in February 2008 it wanted to add a 39th regular-season game overseas starting in 2010-11 to take advantage of the league’s global popularity. Soccer governing body FIFA, the English Football Association, managers, players, fans and media all voiced opposition to the idea.
Kennedy said November would be an ideal time to play a game at Fenway, as the baseball season would have just concluded. While it would be great to expose American fans to a game “that matters in the standings,” he’s aware logistics may make it hard to work out from the Premier League’s side.
39th Game
“We know how hard it is to schedule matches, so it may be tough to pull off and it may just be an idea and nothing more than that,” Kennedy said. “But we’d love to explore that with our friends at Fulham and the folks at the English Premier League.”
Premier League Chief Executive Officer Richard Scudamore has backed the addition of the 39th game to the schedule. Some clubs have resisted the proposal, which has been put on hold.
The baseball season ended Oct. 11 for the Red Sox, who won the World Series in 2004 and 2007, as they were swept by the Los Angeles Angels in the first round of the playoffs.
The Angels are now playing Boston’s biggest rival, the New York Yankees, in the American League Championship Series. New York leads the best-of-seven series two games to one heading to Game 4 tonight in Anaheim, California.
Kennedy, who worked for the Yankees in the early 1990s and has friends at both clubs, said he’s favoring the Angels because they’ve shown great character this season after pitcher Nick Adenhart was killed in a car accident in April.
Backing the Angels
“I’d have to say I’m pulling for the Angels, just with what that club has been through with the loss of their fallen comrade,” Kennedy said. “I think it’s going to be a really tough go of it here because the Yankees are just so good. I’d like to see the Angels pull it out, not only because of the unity with which they’re playing, but what they did to us, it will probably make me feel better about our loss.”
To contact the reporter on this story: Bob Bensch in London at bbensch@bloomberg.net.
Last Updated: October 20, 2009 13:36 EDT
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